Messengers: Discord users in Brazil

Consumer Insights report

Messengers: Discord users in Brazil

This report offers the reader a comprehensive overview of Discord users in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Discord users in Brazil (''brand users'') against Brazilian messenger users in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on messengers: Discord users in Brazil

  • Discord is more popular among Generation Z than other messenger services
  • Discord is more popular among male messenger users than female messenger users
  • Consumers with a high income make up 38% of Discord users
  • Discord users are more likely to live in cities and urban areas than the average consumer
  • Success and career advancement are relatively important to Discord users

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