Social media: BeReal. users in the United States

Consumer Insights report

Social media: BeReal. users in the United States

This report offers the reader a comprehensive overview of BeReal. users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark BeReal. users in the United States (''brand users'') against U.S. social media users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on social media: BeReal. users in the United States

  • BeReal. is more popular among Generation Z than other social networks
  • BeReal. is more popular among male social media users than female social media users
  • BeReal. has a larger share of users with a high income than other social networks
  • BeReal. users are more likely to live in cities and urban areas than social media users in general
  • Success and career advancement are relatively important to BeReal. users

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