Internet usage in the Netherlands

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Statista Dossier on online behavior in the Netherlands, looking at, for example, broadband access, e-mail and daily routines

Whether you are an online company aiming to get a foodhold in the Netherlands or you are just curious to learn more about Dutch online attitudes, understanding key internet usage statistics is a first step. This dossier aims to bring together different facts on commonly asked questions about the Internet in the Netherlands. These include:

  • Internet access;
    How many people in the Netherlands use the Internet?
  • Broadband;
    How fast are Internet connections in the country?
  • Mobile devices;
    Which devices do Millennials and Gen Z use to access the Internet?
  • Smartphone;
    What is the smartphone penetration in the Netherlands, and which apps are the most popular?
  • Time online;
    How much time do people spend online, and what do they do exactly?
  • Social media;
    What is Dutch behavior on social media like?
  • Online purchases;
    Do the Dutch use the Internet for online shopping?
  • Online banking;
    Are online financial services popular in the Netherlands?
  • Browsers;
    Do Dutch consumers prefer to use Google Chrome or Safari on their smartphone, and which domains are leading in the country?
  • E-mail;
    How often do people in the Netherlands read their e-mails?
  • Privacy and crime;
    Are the Dutch worried about cybercrime offenses?

Table of contents

  • 1. Internet access
    • Internet users in the Benelux region 2017-2019, by country

    • Penetration rate of internet users in the Benelux region 2017-2019, by country

    • Share of individuals with internet access in the Netherlands 2012-2019

    • Share of individuals with internet access in the Netherlands 2012-2018, by age

    • Share of individuals without internet access in Netherlands 2012-2019, by education

  • 2. Broadband
    • Broadband internet access in the Netherlands 2012-2019, by gender

    • Share of individuals with broadband internet in the Netherlands 2012-2019, by age

    • Distribution of broadband internet connections in the Netherlands 2017-2019, by speed

    • Market share of broadband providers in the Netherlands Q4 2018, by operator

    • Forecast of the mobile broadband connections in the Netherlands 2018-2024

  • 3. Mobile devices
    • Devices with access to the internet at home in the Netherlands 2012-2019

    • Devices with access to the internet at home in the Netherlands 2019, by age group

    • Devices used with mobile internet in the Netherlands 2012-2019

    • Devices used with mobile internet in the Netherlands 2019, by employment

  • 4. Smartphone
    • Smartphone penetration in the Netherlands 2014-2018

    • Smartphone penetration rate in the Benelux 2019, by country

    • Most used smartphone apps in the Netherlands 2018

    • Most popular media apps on smartphones in the Netherlands 2017-2018

  • 5. Time online
    • Social media active daily user penetration Netherlands 2016-2020, by social network

    • Daily media usage in the Netherlands 2019, by activity

    • Time spent on media activities in the Netherlands 2018, by age group

    • Social media usage throughout the day the Netherlands 2019, by time

    • Frequency of social media news consumption among Millennials in the Netherlands 2018

  • 6. Social media
    • Social media penetration in the Netherlands 2020, by social network

    • Most popular social media platforms for Generation Z in the Netherlands 2020

    • Online social network activities in the Netherlands 2019, by age group

    • Daily social media usage in the Netherlands 2019, by frequency and age group

    • Social media usage throughout the day the Netherlands 2019, by time

  • 7. Online purchases
    • Market size of e-commerce in the Netherlands 2005-2019

    • Ranking of online retailers based on revenue in the Netherlands 2015-2018

    • Most popular devices for e-commerce in the Netherlands 2015-2019

    • Online purchases following commercial message in the Netherlands 2019, by platform

    • Online orientation channels used to buy clothing in the Netherlands 2018

  • 8. Online banking
    • Online and offline banking transactions in the Netherlands 2014-2018

    • Online banking usage in the Netherlands 2012-2019, by age

    • Ranking of selected banking apps in the Netherlands, based on DAU 2017-2019

    • Tools used to track personal income and expenditure in the Netherlands 2015-2019

  • 9. Browsers
    • Web browser market share in the Netherlands in 2019

    • Market shares of search engines in the Netherlands 2009-2019

    • Search engine host market share on mobile in the Netherlands 2019

    • Leading domains in the Netherlands by SEO Visibility on Google 2018

  • 10. E-mail
    • Preferred channels for personal communication in the Netherlands 2019, by channel

    • Distribution of e-mail usage the Netherlands 2019, by frequency

    • E-mail usage throughout the day the Netherlands 2019, by time frame

    • Leading reasons to subscribe to e-mail newsletters in the Netherlands 2019

    • Preferred channels for service messages in the Netherlands 2019, by channel

  • 11. Privacy and crime
    • Ranking of communication platforms trusted the most in the Netherlands 2018-2019

    • Number of cybercrime offenses in the Netherlands 2012-2017

    • Perceived high-risk cyber criminality situations in the Netherlands 2019

    • Experience with security threats at work in the Netherlands 2019, by threat

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