Internet usage in the Netherlands

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Statista dossier on different uses of internet in the Netherlands, such as social media and online advertisement

This dossier contains facts and statistics about internet usage in the Netherlands. The dossier includes figures on the internet access and uses of Dutch individuals. Moreover, it provides statistics about social media usage, online advertisement and safety as well as an outlook on internet usage.

Table of contents

  • 1. Internet access

    • Share of individuals with internet access in the Netherlands 2012-2018

    • Share of individuals with internet access in the Netherlands 2012-2018, by gender

    • Share of individuals with internet access in the Netherlands 2012-2018, by age

    • Devices with access to the internet at home in the Netherlands 2012-2018

    • Devices used with mobile internet in the Netherlands 2012-2018, by device

    • Devices with access to the internet at home in the Netherlands 2018 by age group

    • Share of individuals not using internet in the Netherlands 2012-2018, by age

  • 2. Usage and behavior

    • Online information and entertainment activities in the Netherlands 2012-2018

    • Participation in online communication activities in the Netherlands 2012-2018

    • Participation online communication activities in the Netherlands 2018, by age group

    • Share of people using online services in the Netherlands 2018, by age

    • Market share of online payment methods in the Netherlands 2014-2017

    • Most visited online brands in the Netherlands 2018, by monthly reach

    • Leading online audience shares of TV shows in the Netherlands 2018

    • Distribution of online and print news consumption in the Netherlands 2018, by age

    • Market size of e-commerce in the Netherlands 2005-2018

  • 3. Social media

    • Online social network activities in the Netherlands 2012-2018

    • Social media penetration in the Netherlands 2019, by social network

    • Snapchat penetration rate in the Netherlands 2017-2018, by age group

    • WhatsApp penetration rate in the Netherlands 2016-2018, by age group

    • Facebook penetration rate in the Netherlands 2016-2018, by age group

    • YouTube penetration rate in the Netherlands 2017-2018, by age group

    • Instagram penetration rate in the Netherlands 2015-2018, by age group

  • 4. Online advertisement

    • Online advertising market revenue in the Netherlands 2012-2018, by channel

    • Net online paid search and display ad market in the Netherlands in 2015-2018

    • Leading B2B online ad platforms in the Netherlands 2017-2019

    • Programmatic traded display ad revenue in the Netherlands 2014-2016

    • Digital ad spending biannually in the Netherlands 2013-2017, by format

    • Net advertising spending biannually in the Netherlands 2013-2017, by format

  • 5. Online safety

    • Number of cybercrime offenses in the Netherlands 2012-2017

    • Phishing and pharming offenses in the Netherlands 2012-2017

    • Online identity fraud offenses in the Netherlands 2012-2017

    • Victims of cyber bullying in the Netherlands 2017, by gender and type

    • Experienced cyber threats in the Netherlands 2016-2017, by cyber threat

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