Internet usage in the Netherlands

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Statista Dossier on Dutch internet usage

This dossier contains facts and statistics about internet usage in the Netherlands. The dossier includes figures on the internet access and uses of Dutch individuals. Moreover, it provides statistics about social media usage, online advertisement and safety as well as an outlook on internet usage.

Table of contents

  • 1. Internet access
    • Share of individuals with internet access in the Netherlands 2012-2015

    • Share of individuals with internet access in the Netherlands 2012-2016, by gender

    • Share of individuals with internet access in the Netherlands 2012-2016, by age

    • Devices with access to the internet at home in the Netherlands 2012-2015

    • Devices used with mobile internet in the Netherlands 2012-2016, by device

    • Devices with access to the internet at home in the Netherlands 2016, by age group

    • Share of individuals not using internet in the Netherlands 2012 and 2015, by age

    • Reasons to not have internet in the Netherlands 2015

  • 2. Usage and behavior
    • Online information and entertainment activities in the Netherlands 2012-2016

    • Participation in online communication activities in the Netherlands 2012-2016

    • Participation online communication activities in the Netherlands 2016, by age group

    • Share of people using online services in the Netherlands 2015, by age

    • Leading websites individuals are paying for in the Netherlands 2015

    • Market share of online payment methods in the Netherlands 2015

    • Online banking usage in the Netherlands 2015, by frequency

    • Most visited websites in the Netherlands 2016, by monthly reach

    • Leading online audience shares of TV shows in the Netherlands January 2017

    • Distribution of online and print news consumption in the Netherlands 2015, by age

    • Online consumer expenditure in the Netherlands 2005-2015

  • 3. Social media
    • Online social network activities in the Netherlands 2012-2015

    • Social media penetration in the Netherlands 2017, by social network

    • Penetration of alternative social media in the Netherlands 2017, by social network

    • Students using Instagram, Pinterest and Snapchat in the Netherlands 2016

    • Age distribution of Facebook users in the Netherlands in 2016

    • Snapchat users in the Netherlands 2017, by age group

    • Age distribution of WhatsApp users in the Netherlands 2016

    • Drop outs from Facebook, Twitter and YouTube in the Netherlands 2016

  • 4. Online advertisement
    • Net online advertising market revenue in the Netherlands 2012 - 2016, by channel

    • Net online paid search and display ad market in the Netherlands in 2015-2016

    • Display advertisement revenue share Netherlands 2015, by industry

    • Programmatic traded display ad revenue in the Netherlands 2014-2015

    • Leading newspaper website advertisers in the Netherlands 2015, based on expenditure

    • Leading causes of annoyment about online advertisements in the Netherlands 2015

    • Adblocker usage in the Netherlands 2015, by gender

  • 5. Online safety
    • Number of cyber crime offenses in the Netherlands 2012-2016

    • Online identity fraud offenses in the Netherlands 2012-2016

    • Comfort levels when providing personal information online in the Netherlands 2015

    • Leading reasons for providing personal data online in the Netherlands 2015

    • Concern about monitoring of online activities in the Netherlands 2015

    • Trust in online data collection by the government in the Netherlands 2015

    • Share of victims who reported cyber bullying in the Netherlands 2012-2014, by gender

    • Victims of cyber bullying in the Netherlands 2012-2014, by gender and type

  • 6. Outlook
    • Forecast of internet user numbers in the Netherlands 2014-2021

    • Forecast of mobile internet user numbers in the Netherlands 2014-2021

    • Forecast of the mobile internet user penetration rate in the Netherlands 2014-2021

    • Forecast of social network user numbers in the Netherlands 2014-2021

    • Forecast of the Facebook user penetration rate in the Netherlands 2014-2021

  • Language: English
  • Released: August 2016
  • Source(s): Statista
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