Social media: Pinterest users in the Netherlands

Selected insights on social media: Pinterest users in the Netherlands

• Pinterest is more popular among Generation Z than other social networks
• Pinterest is more popular among female social media users than male social media users
• Consumers with a high income make up 37% of Pinterest users
• Social media users in general and Pinterest users specifically, live in similar type of communities
• Having a good time is more important to Pinterest users than to other social media users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors