Shortly after its launch in September 2017, Fortnite Battle Royal took over the lives of millions of teenagers
around the world, becoming what was definitely the biggest gaming hype of the past year. Within little more than a year, Fortnite had amassed 200 million registered players
and despite being free-to-play, the cross-platform game also turned into a major financial success for its developer Epic Games
According to a recent report by SuperData
, a digital gaming research company recently acquired by Nielsen, the game generated $2.4 billion in revenue last year, the biggest annual take for any game in history. Digital games revenue, incl. mobile games as well as PC and console games delivered digitally, amounted to $109.8 billion last year, including $61.3 billion from mobile games. Interestingly, free-to-play titles accounted for the lion’s share of that total, with players spending $87.7 billion on additional features and virtual goods for their favorite games.
As the following chart shows, Fortnite was by far the biggest free-to-play title of 2018, but it was by no means the only cash cow of the growing industry. According to SuperData, eight other free-to-play games passed the billion-dollar mark in 2018, illustrating the biggest trend in game monetization.