consumption has shrunk for the past two years, with 2019 projected to be no different. IWSR has projected that beer consumption will fall by 3.7 percent among people in the U.S., while spirits
are expected to jump by 14.4 percent this year. Over the past four years, wine and spirits have experienced growth in consumption among Americans, while beer consumption has flatlined and then fallen within that same time frame.
Overall U.S. alcohol volumes have been falling year-over-year, with close to a 1 percent drop in 2018. Over the past three years, alcohol volumes have consistently shrunk forcing some traditional alcoholic beverage companies to turn to alternative drinks to drum up revenue. Beer companies, like Anheuser-Busch InBEv and Molson Coors Brewing, have been trying their hand at other drinks
, such as kombucha, spiked coconut water, and alcohol alternative drinks.