Beer Falls Out of Favor in the U.S.
Overall U.S. alcohol volumes have been falling year-over-year, with close to a 1 percent drop in 2018. Over the past three years, alcohol volumes have consistently shrunk forcing some traditional alcoholic beverage companies to turn to alternative drinks to drum up revenue. Beer companies, like Anheuser-Busch InBEv and Molson Coors Brewing, have been trying their hand at other drinks, such as kombucha, spiked coconut water, and alcohol alternative drinks.
This chart shows the percent change in U.S. alcohol consumption by type.