Consumers have more options for monthly streaming subscription service offerings as many cut the cord and expand their content options with plans from companies like Netflix, HBO, Hulu, and soon-to-be Disney+.
Among adults in the U.S. that Morning Consult
surveyed, 17 percent thought that $15 or less for a monthly streaming subscription was too expensive. Most consumers price threshold hovered around the $20 to $35 range, with a little over a quarter of respondents capping that as their upper cost. Still, 37 percent of people put their maximum streaming service subscription north of $50.
While the $50 per month price tag may seem astronomical when compared to SVOD services that currently price their content at around $16 per month, Morning Consult found that about 90 percent of consumers pay more than $50 per month for cable. Though the comparative price of streaming subscriptions is significantly less than monthly cable, companies like Netflix experienced pushback when they raised prices
earlier this year.