In a move that disgruntled some customers but delighted many shareholders, Netflix raised the prices for its U.S. streaming subscribers this week. For the first time in its history, the company raised the prices for all three streaming plans, including the highest ever increase for the most popular standard plan, allowing HD streaming on up to two devices simultaneously.
As the following chart shows, this week’s change marks the fourth price hike to Netflix’s standard plan in nine years. And despite it being the largest one (+18%), the subscription price still looks like a bargain compared to the average price of a premium cable subscription, which sits around $100.
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