Marketers Have Yet To Embrace Twitter Advertising

by
,

It's been a little more than four months since Twitter made its long-awaited stock market debut and it seems like not much is left of the hype that surrounded the company's IPO in November 2013. Even though Twitter's stock is still trading at almost twice its IPO price of $26, the trend is clearly negative since the stock hit an alltime high of $73 in late December.

Not only are investors worried by the apparent deceleration of Twitter's growth, but also by doubts regarding Twitter's ability to monetize its existing user base. A recent report published by Social Media analytics firm Socialbakers will probably do little to disperse these doubts. According to the report, marketers show little interest in advertising on Twitter. While 92% of the 500+ marketings professionals surveyed, state that their company advertises on Facebook, only 23% utilize Twitter's ad platform.



Infographic: Marketers Have Yet To Embrace Twitter Advertising | Statista
 Report
Related Infographics
  • Social media
    What's the Trouble With Trump's Tweeting?

    This chart shows attitudes towards Donald Trump's tweeting by registered U.S. voters (in percent)

  • Immigration/Migration
    The Industries With The Most Immigrant Workers

    This chart shows the top U.S. industries by immigrant share of workers in 2014.

  • Spotify
    Spotify Sets the Pace for Apple Music

    This chart shows how many paid subscribers Spotify and Apple Music have.

  • Snapchat
    Boom or Bust? Tech IPOs Can Go Either Way

    This chart shows how stock prices of tech companies have changed since their respective IPOs.

  • Samsung Electronics
    Samsung's Mobile Business Is Half the Size of Apple's

    This chart compares Samsung and Apple in terms of mobile device revenue.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference
You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).