Marketers Have Yet To Embrace Twitter Advertising

by
,

It's been a little more than four months since Twitter made its long-awaited stock market debut and it seems like not much is left of the hype that surrounded the company's IPO in November 2013. Even though Twitter's stock is still trading at almost twice its IPO price of $26, the trend is clearly negative since the stock hit an alltime high of $73 in late December.

Not only are investors worried by the apparent deceleration of Twitter's growth, but also by doubts regarding Twitter's ability to monetize its existing user base. A recent report published by Social Media analytics firm Socialbakers will probably do little to disperse these doubts. According to the report, marketers show little interest in advertising on Twitter. While 92% of the 500+ marketings professionals surveyed, state that their company advertises on Facebook, only 23% utilize Twitter's ad platform.


This chart shows the results of a Socialbakers survey among 500+ marketers regarding their company’s adoption of social networks as advertising platforms.


Infographic: Marketers Have Yet To Embrace Twitter Advertising | Statista
 Report
Share on LinkedIn Share on Google+
Related Infographics
  • Data storage
    The Price Tag Attached to Data Breaches

    This chart shows the average total cost of a data breach in selected countries in 2017.

  • Data storage
    Trust in Companies to Protect Personal Data

    This chart shows how much trust people have in selected companies to keep their personal data safe.

  • Social Media Marketing
    Marketers Have Yet to Embrace Snapchat

    This chart shows which social media platforms are most commonly used by marketers in 2017.

  • Twitter
    Even Republican Voters Are Increasingly Critical of Trump's Tweet Barrage

    This chart shows the share of registered U.S. voters who think Trump is tweeting to much

  • Social Media Marketing
    What Brands Should and Shouldn't Do on Social Media

    This chart shows consumer sentiment on brand behavior on social media.

You may also be interested in...
Contact
Felix Richter
Data Journalist
felix.richter@statista.com +49 (40) 284 841 557
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference
Download Chart
You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).
1.7k
RSS