As movie theaters across the United States are gradually reopening, the industry that has been hit incredibly hard by the COVID-19 pandemic, is only slowly flickering back to life. Despite countless promotions over the past few weeks, Americans appear hesitant to return to indoor theaters while the coronavirus is still very present. The fact that theaters had few new movies to show didn't make the long-awaited cinematic comeback any easier, but with Cristopher Nolan's "Tenet" the first post-lockdown blockbuster is set to arrive this weekend.
As the following chart, based on data from industry tracker Box Office Mojo shows, box office results are creeping up ever so slowly from the deep hole created by the shutdowns due to the coronavirus. Over the past month, weekly box office earnings have grown from virtually nothing to more than $14 million in the week ended September 3, with hopes that the upcoming Labor Day weekend could boost ticket sales further towards pre-pandemic levels.