Binge-watching has become a phenomenon synonymous with the rise of video streaming giants like Netflix and Amazon Prime Video. At least in the UK, people tend to get their viewing marathon on in a decidedly more traditional way as our chart shows.
Over 40 percent of participants in the Statista Global Consumer Survey turn on the telly for more than 11 hours per week, with a surprising 21 percent watching more than 20 hours of television every week. Serial bingers are harder to find in the digital video market encompassing streaming and digital video content. While over 50 percent spend anything between one minute and 10 hours watching their favorite shows and movies on a digital channel, only 7 percent are glued to their screens longer than 20 hours per week. This correlates with data from the Entertainment Retailers Association (ERA) which shows that the preferred device for watching video content is still a TV set-top box for 58 percent of respondents, while computers or laptops are used by a third and smartphones are used by a quarter of survey participants.
When it comes to hard copies like Blu-rays or DVDs, Netflix and Co. are the clear winners: According to our Global Consumer Survey, 64 percent of respondents didn't watch shows or movies on disc at all in 2020.