The Biggest Google Search Advertisers in the U.S.
As anyone who has ever worked in a web-based business can confirm, having a good ranking in search results is of critical importance to the success of most online businesses. And, since Google is the most-used search engine by a ridiculously huge margin, you need to show up in Google search results in order to be noticed on the web.
There are two ways to achieve that: you can put a lot of effort (and money) into building your website's strength organically, slowly creeping up the rankings withing Google's results, or you can simply pay Google to have your content show up on top of regular search results. Search advertising is Google's primary source of revenue and it's a billion dollar business.
According to a ranking published by Ad Age based on AdGooroo data, Amazon alone spent almost $158 million on Google search advertising in the U.S. in 2013, making the online retailer the biggest spender on Google search ads by far. That's why Amazon keeps popping up in your search results and that's one aspect of Amazon's aggressive growth strategy. Other companies in the Top 10 include travel portals Priceline and Expedia as well as retail giants Walmart and Sears.
- Google's share of paid search ad spend in Europe Q4 2014-Q4 2015Google's share of paid search ad spend in Europe Q4 2014-Q4 2015
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Digital Market Outlook: search advertising revenue in Italy 2015-2021, by deviceDigital Market Outlook: search advertising revenue in Italy 2015-2021, by device
- Monthly unique visitors to U.S. retail websites 2017Monthly unique visitors to U.S. retail websites 2017
- U.S. smartphone subscriber share by operating platform 2012-2017, by monthU.S. smartphone subscriber share by operating platform 2012-2017, by month
- Top 15 most frequently visited websites in Sweden 2017Top 15 most frequently visited websites in Sweden 2017
- Situations in which U.S. residents would use a virtual shop assistant 2017Situations in which U.S. residents would use a virtual shop assistant 2017
- Market share of Android and iOS in smartphone sales in Germany 2012-2017Market share of Android and iOS in smartphone sales in Germany 2012-2017
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