Snapchat's user growth failed to re-accelerate
in the first quarter of 2018. The social media app, particularly popular among teenagers, counted an average of 191 daily active users between January and March, up by just 4 million compared to the last quarter of 2017.
As our chart illustrates, Snapchat
is still most popular in North America, where 42 percent of its users come from. Outside of North America, Snapchat struggles with the strong competition from Instagram, WhatsApp
and Facebook, which all have adopted features mimicking Snapchat's formerly unique app.