Snapchat failed to re-accelerate
its user growth in the second quarter of 2018. In fact, the social media app, particularly popular among teenagers, even saw its user base shrink for the first time in its brief history. In the second quarter, Snapchat had 188 million daily active users on average, down from 191 million in the first three months of 2018.
As our chart illustrates, the negative trend in active users wasn't limited to one particular market. Instead, the platform suffered declines in each of the three regions it breaks out separately: one million each in North America, Europe and the rest of the world.
Negative user growth is usually a huge red flag for investors in social media platforms, but the fact that Snap beat analyst expectations in terms of revenue and posted a smaller than expected loss, will probably save the company's shares from a sell-off similar to the ones Facebook and Twitter recently suffered.