World's Largest B2C E-Commerce Markets

E-Commerce

Online B2C sales are on the steady rise. China is by far the biggest and fastest growing market for online retail, amounting to $766.5 billion in 2015 and $795 billion last year. The United States is the second largest market, followed by the United Kingdom which also has a high penetration rate of e-commerce retail.

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This chart shows the countries with the largest B2C e-commerce markets in 2015 and 2016 (in billion U.S. dollars)

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E-commerce share of retail sales in goods China 2014-2024

Transaction value of B2B e-commerce China 2014-2024

Most valuable e-commerce companies China 2024

Cross-border e-commerce from China in Europe 2024, by country

E-commerce market GMV in China 2014-2024

Share of cross-border e-commerce in China's import-export trade 2024

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World's Largest B2C E-Commerce Markets

E-Commerce