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Online vs. offline product research by category in Kenya 2021

For which of these products do you mostly look for information online rather than offline?

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Source

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Number of respondents

1,049 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

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Statistics on " E-commerce in Africa "

Statistics on E-commerce in Africa

Market overview

6

Revenue

6

Main players

7

Shopping Apps

4

Payment methods

5

Shopping behavior in Nigeria and Egypt

8

Shopping behavior in South Africa, Kenya, and Morocco

6

Further related statistics

16
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