Online vs. offline product research by category in Kenya 2022

Published by
Alexander Kunst,
Mar 15, 2023
When asked about "Online vs. offline product research by category", most Kenyan respondents pick "Consumer electronics (e.g. TV, smartphones)" as an answer. 71 percent did so in our online survey in 2022.
The Global survey is part of Statista Consumer Insights, providing you with exclusive consumer survey results on more than 500 industries and topics.

Online vs. offline product research by category in Kenya in 2022

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Number of respondents

1,049 respondents

Age group

18-44 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "For which of these products do you mostly look for information online rather than offline?"

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Revenue

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Main players

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