Finland: e-commerce revenue by segment 2017-2027

In 2021, the e-commerce in Finland generated around 6.78 billion Euros, a significant increase of around 0.27 billion euros compared to 2020. Electronics created the highest revenue in Finland from all e-commerce segments, accounting for around 2.16 billion euros in 2021. A further 1.64 billion euro was created by the fashion electronics market. The Statista Digital Market Outlook estimates that revenue across all segments will continue to increase and the overall Finnish e-commerce market revenue will increase to around 11.56 billion Euros.

Revenue of e-commerce in Finland from 2017 to 2027, by segment (in billion euros)

Characteristic	Fashion	Electronics	Toys, Hobby & DIY	Food	Furniture	Beauty, Health, Personal & Household Care	Beverages	Media
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Supplementary notes

Data provided by Statista Market Outlook are estimates
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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