LinkedIn brand profile in the United States 2022

LinkedIn brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022

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Source

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Number of respondents

1,166 respondents

Age group

18 to 64 years

Special properties

respondents who use social media

Method of interview

Online survey

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
  • Brand popularity: "When it comes to social media, which of the following brands do you like?"
  • Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
  • Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
  • Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

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Statistics on " Social media usage in the United States "

Other statistics that may interest you Social media usage in the United States

Overview

6

Benchmark

8

Usage

8

Facebook

8

Instagram

8

TikTok

8

Other major platforms

5

Social media brand profiles

8

Marketing

6

Opinions

8
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