LinkedIn brand profile in the United States 2022
How high is the brand awareness of LinkedIn in the United States?
When it comes to social media users, brand awareness of LinkedIn is at 69% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LinkedIn in the United States?
In total, 18% of U.S. social media users say they like LinkedIn. However, in actuality, among the 69% of U.S. respondents who know LinkedIn, 26% of people like the brand.
What is the usage share of LinkedIn in the United States?
All in all, 20% of social media users in the United States use LinkedIn. That means, of the 69% who know the brand, 29% use them.
How loyal are the users of LinkedIn?
Around 14% of social media users in the United States say they are likely to use LinkedIn again. Set in relation to the 20% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around LinkedIn in the United States?
In March 2022, about 18% of U.S. social media users had heard about LinkedIn in the media, on social media, or in advertising over the past four weeks. Of the 69% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around LinkedIn in the United States.
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When it comes to social media users, brand awareness of LinkedIn is at 69% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LinkedIn in the United States?
In total, 18% of U.S. social media users say they like LinkedIn. However, in actuality, among the 69% of U.S. respondents who know LinkedIn, 26% of people like the brand.
What is the usage share of LinkedIn in the United States?
All in all, 20% of social media users in the United States use LinkedIn. That means, of the 69% who know the brand, 29% use them.
How loyal are the users of LinkedIn?
Around 14% of social media users in the United States say they are likely to use LinkedIn again. Set in relation to the 20% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around LinkedIn in the United States?
In March 2022, about 18% of U.S. social media users had heard about LinkedIn in the media, on social media, or in advertising over the past four weeks. Of the 69% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around LinkedIn in the United States.
Want more brand data?
Explore more Statista Brand Profiles. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Statista Brand Profiler has you covered.
