Twitter brand profile in the United States 2022
How high is the brand awareness of Twitter in the United States?
When it comes to social media users, brand awareness of Twitter is at 86% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Twitter in the United States?
In total, 27% of U.S. social media users say they like Twitter. However, in actuality, among the 86% of U.S. respondents who know Twitter, 31% of people like the brand.
What is the usage share of Twitter in the United States?
All in all, 30% of social media users in the United States use Twitter. That means, of the 86% who know the brand, 35% use them.
How loyal are the users of Twitter?
Around 25% of social media users in the United States say they are likely to use Twitter again. Set in relation to the 30% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Twitter in the United States?
In March 2022, about 23% of U.S. social media users had heard about Twitter in the media, on social media, or in advertising over the past four weeks. Of the 86% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Twitter in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to social media users, brand awareness of Twitter is at 86% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Twitter in the United States?
In total, 27% of U.S. social media users say they like Twitter. However, in actuality, among the 86% of U.S. respondents who know Twitter, 31% of people like the brand.
What is the usage share of Twitter in the United States?
All in all, 30% of social media users in the United States use Twitter. That means, of the 86% who know the brand, 35% use them.
How loyal are the users of Twitter?
Around 25% of social media users in the United States say they are likely to use Twitter again. Set in relation to the 30% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Twitter in the United States?
In March 2022, about 23% of U.S. social media users had heard about Twitter in the media, on social media, or in advertising over the past four weeks. Of the 86% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Twitter in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
