Most talked about products/topics online in the UK 2023

When asked about "Most talked about products/topics online", most UK respondents pick "Food and drinks" as an answer. 32 percent did so in our online survey in 2023.
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Most talked about products/topics online in the UK as of December 2023

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Number of respondents

4,030 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "On which of these topics have you expressed your opinion on the internet in the past 4 weeks (e.g., by "liking" an article on social media)?"

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