As of April 2020, the fastest-growing home-based item worldwide, based on year-on-year search growth, was frozen bread. Online searches for frozen bread increased by 414 percent compared to the same period in the previous year. The coronavirus outbreak has lead many customers to reassess their shopping habits and many consumers have turned to the internet to stock up on everyday essentials. As many people stayed at home in order to effectively socially distance, a regular shop at the bakery was off the cards for many, coupled with the fact that home-baking experienced a boom in popularity. This new-found hype for home baking lead flour and yeast to be sold out in many locations, hence customers turning to frozen bread before going entirely without. Other popular home-based items include indulgent snacks and technology to help setting up a home workspace.
Fastest-growing home-based items worldwide as of March to April 2020, based on year-on-year search growth
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The source analyzed data from the 10 most popular e-commerce industries: General retailers; Fashion; Consumer electronics; Groceries and food; Health and beauty; Home and garden; Kids’ products; Gifts and flowers; Sport and outdoors; and Pets’ products.
The data from 2,000+ the most visited e-commerce websites globally was collected and analyzed (including data from, among others, US, UK, Australia, Germany, France, Spain, Italy, Russia, Brazil, and Japan).
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Semrush. (July 29, 2020). Fastest-growing home-based items worldwide as of March to April 2020, based on year-on-year search growth [Graph]. In Statista. Retrieved April 05, 2025, from https://www.statista.com/statistics/1154395/fastest-growing-items-worldwide-search-growth-select-categories/
Semrush. "Fastest-growing home-based items worldwide as of March to April 2020, based on year-on-year search growth ." Chart. July 29, 2020. Statista. Accessed April 05, 2025. https://www.statista.com/statistics/1154395/fastest-growing-items-worldwide-search-growth-select-categories/
Semrush. (2020). Fastest-growing home-based items worldwide as of March to April 2020, based on year-on-year search growth . Statista. Statista Inc.. Accessed: April 05, 2025. https://www.statista.com/statistics/1154395/fastest-growing-items-worldwide-search-growth-select-categories/
Semrush. "Fastest-growing Home-based Items Worldwide as of March to April 2020, Based on Year-on-year Search Growth ." Statista, Statista Inc., 29 Jul 2020, https://www.statista.com/statistics/1154395/fastest-growing-items-worldwide-search-growth-select-categories/
Semrush, Fastest-growing home-based items worldwide as of March to April 2020, based on year-on-year search growth Statista, https://www.statista.com/statistics/1154395/fastest-growing-items-worldwide-search-growth-select-categories/ (last visited April 05, 2025)
Fastest-growing home-based items worldwide as of March to April 2020, based on year-on-year search growth [Graph], Semrush, July 29, 2020. [Online]. Available: https://www.statista.com/statistics/1154395/fastest-growing-items-worldwide-search-growth-select-categories/
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