Fastest-growing home-based items across different categories 2020, by search growth

As of April 2020, the fastest-growing home-based item worldwide, based on year-on-year search growth, was frozen bread. Online searches for frozen bread increased by 414 percent compared to the same period in the previous year. The coronavirus outbreak has lead many customers to reassess their shopping habits and many consumers have turned to the internet to stock up on everyday essentials. As many people stayed at home in order to effectively socially distance, a regular shop at the bakery was off the cards for many, coupled with the fact that home-baking experienced a boom in popularity. This new-found hype for home baking lead flour and yeast to be sold out in many locations, hence customers turning to frozen bread before going entirely without. Other popular home-based items include indulgent snacks and technology to help setting up a home workspace.