Awareness of FOSHU certified health foods in Japan 2024

Published by Statista Research Department, Jul 11, 2025

According to a survey conducted in Japan in

**********
, the majority of consumers, around
**
percent, had heard about foods for specified health uses (FOSHU), but did not know what the products were. 
FOSHU refers to a type of health food that is labeled with scientifically recognized health-promoting effects. Products require the government's approval to display the FOSHU label on the packaging.

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Awareness of health foods certified as "foods for specified health uses" (FOSHU) in Japan as of March 2024

CharacteristicShare of respondents
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Showing entries 1 to 3 (3 entries in total)
Statistic: Awareness of health foods certified as "foods for specified health uses" (FOSHU) in Japan as of March 2024

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Release date

August 2024

Region

Japan

Survey time period

March 1 to 10, 2024

Number of respondents

10,000 respondents

Age group

15 years and older

Special properties

survey among Japanese nationals

Method of interview

Online survey

Supplementary notes

Original question: "Foods with health claims include the three categories 'foods with nutrient function claims', 'foods for specified health uses' (tokuho), and foods with function claims'.
Do you know about these products? (Foods for specified health uses)"

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Topics

Health and functional foods market in JapanDining out in JapanHealth care in JapanChildren's health in JapanSnack foods in Japan
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