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Beauty and personal luxury ad spend growth worldwide 2021-2022

Published by
A. Guttmann,
Feb 17, 2022
In 2021, advertising spending of the global beauty products and personal luxury category is expected to grow by 1.7 percent. In 2022 beauty ad spend is projected to speed up a bit and grow by 2.6 percent. In comparison the entire global ad spend is set to grow by 4.5 percent that year.

Growth of advertising spending of the beauty and personal luxury category worldwide in 2021 and 2022

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Release date

February 2021

Region

Worldwide

Survey time period

February 2021

Special properties

forecast

Supplementary notes

Subcategories included in the beauty and personal luxury are: cosmetics, fragrances, hair care and skin care.
Data measured in 11 markets: Australia, Canada, France, Germany, India, Italy, Russia, Spain, Switzerland, the UK, and the U.S.

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Topics

Beauty and cosmetics advertising in the U.S.Beauty and personal care e-commerce in the United StatesBeauty industry in JapanBeauty and personal care industry in IndiaBeauty services in Japan
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