In 2021, Polish YouTube mobile consumers were most likely to look around to avoid advertisements (71 percent). Nearly 30 percent of TV viewers chose to change the channel.
Ways in which consumers avoided advertisement in Poland in 2021, by channel
* The study group watched content from VOD, mobile, TV and YouTube with special glasses (40 to 75 minutes per day) for five days. More than 400 hours of content was collected, of which approximately 28 hours was advertising time. Viewers were exposed to 6,002 advertisements during the study.
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WirtualneMedia. (July 17, 2021). Ways in which consumers avoided advertisement in Poland in 2021, by channel [Graph]. In Statista. Retrieved January 27, 2022, from https://www.statista.com/statistics/1258770/poland-ways-to-avoid-advertisement-by-channel/
WirtualneMedia. "Ways in which consumers avoided advertisement in Poland in 2021, by channel." Chart. July 17, 2021. Statista. Accessed January 27, 2022. https://www.statista.com/statistics/1258770/poland-ways-to-avoid-advertisement-by-channel/
WirtualneMedia. (2021). Ways in which consumers avoided advertisement in Poland in 2021, by channel. Statista. Statista Inc.. Accessed: January 27, 2022. https://www.statista.com/statistics/1258770/poland-ways-to-avoid-advertisement-by-channel/
WirtualneMedia. "Ways in Which Consumers Avoided Advertisement in Poland in 2021, by Channel." Statista, Statista Inc., 17 Jul 2021, https://www.statista.com/statistics/1258770/poland-ways-to-avoid-advertisement-by-channel/
WirtualneMedia, Ways in which consumers avoided advertisement in Poland in 2021, by channel Statista, https://www.statista.com/statistics/1258770/poland-ways-to-avoid-advertisement-by-channel/ (last visited January 27, 2022)
