Ways to avoid advertisement in Poland 2021, by channel

Published by Małgorzata Puzio, Sep 7, 2023
In 2021, Polish YouTube mobile consumers were most likely to look around to avoid advertisements (71 percent). Nearly 30 percent of TV viewers chose to change the channel.

Ways in which consumers avoided advertisement in Poland in 2021, by channel

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Release date

2021

Region

Poland

Survey time period

2021

Number of respondents

1,000*

Supplementary notes

* The study group watched content from VOD, mobile, TV and YouTube with special glasses (40 to 75 minutes per day) for five days. More than 400 hours of content was collected, of which approximately 28 hours was advertising time. Viewers were exposed to 6,002 advertisements during the study.

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