Australia: leading reasons for shopping online during the holiday season 2023

According to a 2023 survey conducted among consumers in Australia regarding their holiday season shopping habits, around 18 percent of those surveyed indicated that a key benefit of conducting Christmas shopping online was to be able to shop from the comfort of their homes. The next most prevalent reason for shopping online during the holiday season was due to a greater variety of products and brands available online.

Leading reasons for conducting Christmas shopping online in Australia as at August 2023

Characteristic	Share of respondents
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Release date

September 2023

More information

Region

Australia

Survey time period

July 28, 2023 to August 2, 2023

Number of respondents

473 respondents

Age group

18 years and older

Special properties

nationally representative sample of the Australian population

Method of interview

Online survey

Supplementary notes

Survey question: What is your main reason for shopping online this Christmas?

Respondent gender distribution:
- Female: 51%
- Male: 47%
- Other/prefer not to say: 2%

Respondent age distribution:
- 18-34: 32%
- 35-54: 38%
- 55+: 30%

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