Leading reasons for conducting Christmas shopping online Australia 2024

Leading reasons for conducting Christmas shopping online in Australia as of July 2024

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Release date

September 2024

Region

Australia

Survey time period

July 25, 2024 to July 28, 2024

Number of respondents

479 respondents

Age group

18 years and older

Special properties

nationally representative sample of Australian consumers planning to purchase gifts during the Christmas holiday season

Method of interview

Online survey

Supplementary notes

Survey question: What is your main reason for shopping online this Christmas?

Respondent gender distribution:

- Female: 46% 

- Male: 53%

- Other/prefer not to say: 1%

Respondent age distribution:

- 18-34: 31%

- 35-54: 39%

- 55+: 29%

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