Apple App Store: global ratings of highest-ranking apps 2022, by position

App store optimization practices can help developers increase their products' visibility, as well as improve users' engagement. As of , the average rating of the leading apps in the Apple App Store was . Apps that appeared to users first after a search on the Apple App Store had an average rating of , while apps coming second reported an average rating of . By comparison, apps listed ninth and tenth in the Apple App Store had slightly higher ratings, reaching an average of stars, respectively. While it is unclear if a higher user rating helps apps rank first on the Apple App Store results page, getting among the first results might increase download chances for app developers.