Changes to mobile advertising campaigns in Poland 2021

Published by Małgorzata Puzio, Jul 10, 2023
In 2021, eight in 10 respondents stated that Polish customers expected more support from their mobile advertising media agency in the form of additional reports, analyses, and recommendations. According to the respondents, the measurable effects of the campaign have now become more important than ever.

Changes in the area of planning, execution, and reporting of campaigns in the mobile channel in Poland in 2021

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Release date

2022

Region

Poland

Survey time period

June 2021

Number of respondents

114 respondents

Special properties

Media agencies; individuals responsible for planning and implementing advertising campaigns

Method of interview

Online survey

Supplementary notes

Date of release is date of access.

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