China: future buying channels for lower-tier city consumers 2021

According to a survey among China's lower-tier city consumers in July 2021, around 85 percent of respondents said they would prefer to use e-commerce platforms for shopping in the future. In comparison, half of the surveyed lower-tier city residents said they would choose Pinduoduo as a consumption channel in the future.

Most preferred future shopping channels for consumers resided in lower-tier cities in China as of July 2021

Characteristic	Share of respondents
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Release date

April 2022

More information

Region

China

Survey time period

July 2021

Number of respondents

6,000 respondents

Age group

18-60 years

Special properties

among responents from China's tier-3, tier-4, and tier-5 cities

Method of interview

Online survey

Supplementary notes

Question: Which consumption channel would you prefer in the future? (Multiple Choice)

The population ratio of respondents from tier-3, tier-4, and tier-5 cities is 2:4:4.
The survey is conducted among 50 percent male and 50 percent female respondents.
10 percent of the respondents were between 18 and 25 years old, 25 percent were between 26 and 30, 30 percent between 31 and 35, 20 percent between 36 and 40, 10 percent between 41 and 45, and five percent aged 46 years or older.

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