According to a survey conducted among consumers in the United States in April 2022, 28 percent of Black and 25 percent of Hispanic respondents said they very often looked for information about a brand's sustainability practices when making purchase decisions, while 14 percent of white respondents said they did so.
How often purchasers look for information about brands' sustainability practices when deciding to buy a product in the United States in 2022, by ethnicity
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How often purchasers look for information about brands' sustainability practices when deciding to buy a product in the United States in 2022, by ethnicity
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Responses were sampled and weighted to be demographically representative for their age groups according to published population statistics for age, gender, region, education, race, and income in the U.S.
Percentage points exceeding 100 percent are probably due to rounding.
The source does not specify the type of the survey.
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Stifel. (May 20, 2022). How often purchasers look for information about brands' sustainability practices when deciding to buy a product in the United States in 2022, by ethnicity [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1320632/brand-sustainability-check-frequency-ethnicity-us/
Stifel. "How often purchasers look for information about brands' sustainability practices when deciding to buy a product in the United States in 2022, by ethnicity ." Chart. May 20, 2022. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1320632/brand-sustainability-check-frequency-ethnicity-us/
Stifel. (2022). How often purchasers look for information about brands' sustainability practices when deciding to buy a product in the United States in 2022, by ethnicity . Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1320632/brand-sustainability-check-frequency-ethnicity-us/
Stifel. "How Often Purchasers Look for Information about Brands' Sustainability Practices When Deciding to Buy a Product in The United States in 2022, by Ethnicity ." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/1320632/brand-sustainability-check-frequency-ethnicity-us/
Stifel, How often purchasers look for information about brands' sustainability practices when deciding to buy a product in the United States in 2022, by ethnicity Statista, https://www.statista.com/statistics/1320632/brand-sustainability-check-frequency-ethnicity-us/ (last visited April 03, 2025)
How often purchasers look for information about brands' sustainability practices when deciding to buy a product in the United States in 2022, by ethnicity [Graph], Stifel, May 20, 2022. [Online]. Available: https://www.statista.com/statistics/1320632/brand-sustainability-check-frequency-ethnicity-us/
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