Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. 2024

Published by Statista Research Department, Nov 28, 2025

In 2024, the investment in advertisement on the Amazon Demand Side Platform (DSP) increased by

***
percent, compared to the 2023 edition. In the United States, advertisers planning programmatic campaigns saw impressions surge by
***
percent, while cost-per-mille declined by
**
percent. 

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Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. in 2024

CharacteristicYear-over-year ercentage change
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Statistic: Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. in 2024

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Release date

July 2024

Region

North America, United States

Survey time period

2024

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