Nestle company profile - additional information
Nestle was founded in 1866 through the combination of two companies in Switzerland, the Anglo-Swiss Condensed Milk Company and the Société Farine Lactée Henri Nestlé. Today, its headquarters are located in Vevey, Switzerland and it serves several countries around the world. The Nestle Group is among the world’s leading companies in terms of market value. In 2014, it was ranked 11th overall with a market value of 242.95 billion U.S. dollars. Nestle produces a wide range of products such as bottled water, coffee, chocolate, and even pet food spanning across 8,000 brands. In 2013, the Americas accounted for the largest share of Nestle’s global sales at 44 percent.
By the mid-1950s, Nestle was already spending millions on its annual advertising budget. Campaigns during this time were focused on coffee and beverage brands such as Nescafé, Decaf, and Nestea, alongside a selection of their chocolate products. In 2013, beverage brand advertising spending in the United States for only one of Nestle’s products; their Pure Life bottled water, measured 13 million U.S. dollars in 2013.
Nestle as a company have claimed that their advertisements are dedicated to ensuring balanced food consumption, especially in children. Their EU Pledge on Advertising to Children included no marketing which targeted children under six years of age or any reference to proposed restrictions on advertising certain products to children between 6 and 12 years.