Organizational goals for content marketing in the United Kingdom (UK) in 2016

Organizational goals for content marketing in the United Kingdom (UK) 2016 This statistic displays the results of a survey on the organizational goals for content marketing among for-profit B2B and B2C marketers in the United Kingdom (UK) in 2016. The survey found that 72 percent of responding marketers cited engagement as a goal for content marketing, making it the third most common content marketing goal. Lead generation and brand awareness were named as an organizational goal most often at 82 percent and 79 percent respectively. Content marketing as a marketing strategy refers to the creating and sharing of online content such as blog posts, articles, videos and social media postings which are meant to draw consumer interest to a brand's products or services without directly advertising the brand. As of August 2016, content marketing usage penetration among UK marketers was at 87 percent. When asked about which social media platforms were most effective for content marketing, 75 percent of marketers ranked professional networking service LinkedIn first.
Show more
Loading statistic...
Share of respondents**
Lead generation82%
Brand awareness79%
Engagement72%
Lead nurturing58%
Sales55%
Customer retention/loyalty54%
Building our audience via subscription growth50%
Share of respondents**
Lead generation82%
Brand awareness79%
Engagement72%
Lead nurturing58%
Sales55%
Customer retention/loyalty54%
Building our audience via subscription growth50%

© Statista 2018

Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic displays the results of a survey on the organizational goals for content marketing among for-profit B2B and B2C marketers in the United Kingdom (UK) in 2016. The survey found that 72 percent of responding marketers cited engagement as a goal for content marketing, making it the third most common content marketing goal. Lead generation and brand awareness were named as an organizational goal most often at 82 percent and 79 percent respectively. Content marketing as a marketing strategy refers to the creating and sharing of online content such as blog posts, articles, videos and social media postings which are meant to draw consumer interest to a brand's products or services without directly advertising the brand. As of August 2016, content marketing usage penetration among UK marketers was at 87 percent. When asked about which social media platforms were most effective for content marketing, 75 percent of marketers ranked professional networking service LinkedIn first.
Show more
Release date
December 2016
Region
United Kingdom
Survey time period
July to August 2016
Special properties
for-profit marketers (B2B and B2C)*
Method of interview
Email survey
Supplementary notes
* In 2016, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.

Aided list, multiple responses permitted.

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Digital marketing in the United Kingdom (UK)"

  • Overview
The most important statistics
  • Social Media Marketing
The most important statistics
  • E-mail Marketing
The most important statistics
  • Content Marketing
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

Digital marketing in the United Kingdom (UK)

All Information
in one Presentation

Digital marketing in the United Kingdom (UK)

Everything On "Digital marketing in the United Kingdom (UK)" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar