Organizational goals for content marketing in the United Kingdom (UK) 2016

Organizational goals for content marketing in the United Kingdom (UK) in 2016

Organizational goals for content marketing in the United Kingdom (UK) 2016 This statistic displays the results of a survey on the organizational goals for content marketing among for-profit B2B and B2C marketers in the United Kingdom (UK) in 2016. The survey found that 72 percent of responding marketers cited engagement as a goal for content marketing, making it the third most common content marketing goal. Lead generation and brand awareness were named as an organizational goal most often at 82 percent and 79 percent respectively. Content marketing as a marketing strategy refers to the creating and sharing of online content such as blog posts, articles, videos and social media postings which are meant to draw consumer interest to a brand's products or services without directly advertising the brand. As of August 2016, content marketing usage penetration among UK marketers was at 87 percent. When asked about which social media platforms were most effective for content marketing, 75 percent of marketers ranked professional networking service LinkedIn first.
Show more

Organizational goals for content marketing in the United Kingdom (UK) in 2016

Loading statistic...
Share of respondents**
Lead generation82%
Brand awareness79%
Engagement72%
Lead nurturing58%
Sales55%
Customer retention/loyalty54%
Building our audience via subscription growth50%
Share of respondents**
Lead generation82%
Brand awareness79%
Engagement72%
Lead nurturing58%
Sales55%
Customer retention/loyalty54%
Building our audience via subscription growth50%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment

Description

Source

More information

This statistic displays the results of a survey on the organizational goals for content marketing among for-profit B2B and B2C marketers in the United Kingdom (UK) in 2016. The survey found that 72 percent of responding marketers cited engagement as a goal for content marketing, making it the third most common content marketing goal. Lead generation and brand awareness were named as an organizational goal most often at 82 percent and 79 percent respectively. Content marketing as a marketing strategy refers to the creating and sharing of online content such as blog posts, articles, videos and social media postings which are meant to draw consumer interest to a brand's products or services without directly advertising the brand. As of August 2016, content marketing usage penetration among UK marketers was at 87 percent. When asked about which social media platforms were most effective for content marketing, 75 percent of marketers ranked professional networking service LinkedIn first.
Show more
Release date
December 2016
Region
United Kingdom
Survey time period
July to August 2016
Special properties
for-profit marketers (B2B and B2C)*
Method of interview
Email survey
Supplementary notes
* In 2016, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.

Aided list, multiple responses permitted.
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Digital marketing in the United Kingdom (UK)
Digital marketing in the United Kingdom (UK)

All Information
in one Presentation

Digital marketing in the United Kingdom (UK)

Everything On "Digital marketing in the United Kingdom (UK)" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Digital marketing in the United Kingdom (UK)"
  • Overview
  • Social Media Marketing
  • E-mail Marketing
  • Content Marketing
The most important statistics
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.