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Marketers' use of copywriting and content marketing services in the UK 2012-2013
Marketers' use of copywriting and content marketing services in the UK 2012-2013
Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013
by Statista Research Department,
last edited
Jul 16, 2013
This statistic displays the results of a survey of company (in-house) marketers in the United Kingdom regarding their use of copywriting or content marketing strategy development services in 2012 and 2013. According to the source, Econsultancy, 58 percent of respondents reported using copywriting services in 2013, up from 44 percent in 2012.
Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013
Loading statistic...
| 2012 | 2013 | |
|---|---|---|
| Use copywriting services | 44% | 58% |
| Use content marketing strategy development services | 35% | 48% |
| 2012 | 2013 | |
|---|---|---|
| Use copywriting services | 44% | 58% |
| Use content marketing strategy development services | 35% | 48% |
© Statista 2019
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Source: Econsultancy
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Description
Source
More information
by Statista Research Department,
last edited
Jul 16, 2013
This statistic displays the results of a survey of company (in-house) marketers in the United Kingdom regarding their use of copywriting or content marketing strategy development services in 2012 and 2013. According to the source, Econsultancy, 58 percent of respondents reported using copywriting services in 2013, up from 44 percent in 2012.
- Source
- Econsultancy
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2013
- Region
- United Kingdom
- Survey time period
- February and March 2013
- Special properties
- Company marketers*
- Method of interview
- Online survey
- Supplementary notes
-
* Participants included company (in-house marketers)
as well as supply-side respondents (agencies and consultants). Detailed breakdowns of the respondent profiles are included in the study's appendix.
For additional information and a sample of the original study, click here.
Source
- Source
- Econsultancy
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2013
More information
- Region
- United Kingdom
- Survey time period
- February and March 2013
- Special properties
- Company marketers*
- Method of interview
- Online survey
- Supplementary notes
-
* Participants included company (in-house marketers)
as well as supply-side respondents (agencies and consultants). Detailed breakdowns of the respondent profiles are included in the study's appendix.
For additional information and a sample of the original study, click here.
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