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Marketers' use of copywriting and content marketing services in the UK 2012-2013
Marketers' use of copywriting and content marketing services in the UK 2012-2013
Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013
This statistic displays the results of a survey of company (in-house) marketers in the United Kingdom regarding their use of copywriting or content marketing strategy development services in 2012 and 2013. According to the source, Econsultancy, 58 percent of respondents reported using copywriting services in 2013, up from 44 percent in 2012.
Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013
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| 2012 | 2013 | |
|---|---|---|
| Use copywriting services | 44% | 58% |
| Use content marketing strategy development services | 35% | 48% |
| 2012 | 2013 | |
|---|---|---|
| Use copywriting services | 44% | 58% |
| Use content marketing strategy development services | 35% | 48% |
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Description
Source
More information
This statistic displays the results of a survey of company (in-house) marketers in the United Kingdom regarding their use of copywriting or content marketing strategy development services in 2012 and 2013. According to the source, Econsultancy, 58 percent of respondents reported using copywriting services in 2013, up from 44 percent in 2012.
Show more- Show sources information
- Show publisher information
- Release date
- July 2013
- Region
- United Kingdom
- Survey time period
- February and March 2013
- Special properties
- Company marketers*
- Method of interview
- Online survey
- Supplementary notes
-
* Participants included company (in-house marketers)
as well as supply-side respondents (agencies and consultants). Detailed breakdowns of the respondent profiles are included in the study's appendix.
For additional information and a sample of the original study, click here.
Source
- Show sources information
- Show publisher information
- Release date
- July 2013
More information
- Region
- United Kingdom
- Survey time period
- February and March 2013
- Special properties
- Company marketers*
- Method of interview
- Online survey
- Supplementary notes
-
* Participants included company (in-house marketers)
as well as supply-side respondents (agencies and consultants). Detailed breakdowns of the respondent profiles are included in the study's appendix.
For additional information and a sample of the original study, click here.
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Statistics on "Content marketing"
- Overview
The most important statistics
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- Share of B2C marketers with a content marketing strategy in North America as of July 2018B2C content marketing use in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change in B2C content marketing budgets in North America 2019
- Marketer perspective
The most important statistics
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017Departments in charge of B2C content marketing in North America 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018Effectiveness of B2B content types in customer journey stages in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018B2B content marketing challenges and issues in North America 2018
- Types of content produced from original research by marketers worldwide as of February 2018Types of content produced from original research by marketers worldwide in 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016Leading sources of ideas for marketing content in the U.S. 2016
- Goals & tactics
The most important statistics
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- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017Frequency of publishing marketing content by industry professionals worldwide in 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017Time spent on marketing content creation by industry professionals worldwide in 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)Blog development marketing spending in the U.S. 2016-2018
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
- Content customers
The most important statistics
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and functionGlobal share of marketing content consumption 2017, by job area & function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industryGlobal share of marketing content consumption 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by regionGlobal share of marketing content consumption 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by deviceGlobal share of marketing content consumption 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-categoryGlobal share of marketing content consumption 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by typeGlobal share of marketing content consumption 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018Leading content types perceived as more credible by B2B buyers in North America 2018
- Consumer perspective
The most important statistics
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising annoying 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018Influence of relevant advertising on consumer brand perception in the U.S. 2018
- What e-mail content would entice you to interact further with a retailer?North America: e-mail marketing attractive content 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Agencies offering content marketing and copywriting services in the UK 2012-2013
- Integration of SEO and content strategy in the UK in 2013
- U.S. downstream industries visited after social networking 2011
- Distribution of marketing budget in the UK in 2013, by channel
- Use of Google+ with AdWords marketing campaigns in the UK in 2013
- Social media sites used for advertising in the UK in 2013, by type of marketer
- Annual SEO marketing budget in the UK in 2013
- Annual paid search marketing budget in the UK in 2013
- Criteria for selecting paid search bid management technology in the UK in 2013
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Survey on paid channels in order to promote content in Denmark 2017
- Share of organizations with dedicated staff for content marketing in Denmark 2017
- Content marketing: monthly investment of advertising companies in Spain 2016
- Digital marketing tactics used by marketers in the UK in 2013
- Main goals in content marketing strategies in Spain in 2016
Studies
- Digital marketing in the United Kingdom (UK)
- Content marketing
- Digital marketing in Italy
- Digital marketing in Denmark
- Digital marketing in Sweden
- Social media marketing
- B2B marketing
- AI use in marketing
- Marketing technology implementation
- Content Marketing in the UK 2018
- E-mail marketing
- B2B Content Marketing 2019
- B2C Content Marketing 2019
- B2B Content Marketing 2018
- B2C Content Marketing 2018
Statistics on "Content marketing"
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018
- Types of content produced from original research by marketers worldwide as of February 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Attitudes towards marketing content personalization the United States as of April 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- What e-mail content would entice you to interact further with a retailer?
- Share of marketing agencies offering content marketing and copywriting services in the United Kingdom in 2012 and 2013
- Integration of search engine optimization and content strategy in the United Kingdom in 2013
- Downstream industries visited after social networking and forums in December 2011
- Which percentage of your total marketing budget is typically spent on these channels?*
- Are you linking your/your clients' AdWords campaigns to your Google+ account?
- Which of the following social media sites are you/your clients paying to advertise on as part of their marketing activity?
- How much do you spend on search engine optimization per year?
- How much do you spend on paid search per year?
- What factors are important when selecting a paid search bid management technology platform?
- Where do you get your e-mail marketing education from?
- Which paid channels do you use in order to promote or distribute your content?
- Does your organization have a dedicated group of employees for content marketing?
- Distribution of advertising companies based on their monthly investment in content marketing strategies in Spain in 2016
- Which types of marketing is your organization or agency involved in?
- Main objectives in content marketing strategies according to professionals within the marketing industry in Spain in 2016
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