Marketers' use of copywriting and content marketing services in the UK 2012-2013

This statistic displays the results of a survey of company (in-house) marketers in the United Kingdom regarding their use of copywriting or content marketing strategy development services in 2012 and 2013. According to the source, Econsultancy, 58 percent of respondents reported using copywriting services in 2013, up from 44 percent in 2012.

Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013

20122013
Use content marketing strategy development services35%48%
Use copywriting services44%58%
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Source

Release date

July 2013

Region

United Kingdom

Survey time period

February and March 2013

Number of respondents

n ~ 482*

Special properties

Company marketers*

Method of interview

Online survey

Supplementary notes

* Participants included company (in-house marketers) as well as supply-side respondents (agencies and consultants). Detailed breakdowns of the respondent profiles are included in the study's appendix.
For additional information and a sample of the original study, click here.

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