This statistic shows the share of UK consumers who reported agreeing that social media sites are important tools to learn about new products and services in 2012. More than half of consumers aged 14 to 17 (57 percent) reported agreeing.
Share of consumers considering social media sites important information sources on new products in the UK in 2012, by age*
* Respondents were asked to report agreement or disagreement with the statement: "Social media sites are important tools to learn about new products and services."
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Deloitte. (April 30, 2013). Share of consumers considering social media sites important information sources on new products in the UK in 2012, by age* [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/270638/perceived-importance-of-social-media-sites-to-product-discovery-in-the-uk-by-age/
Deloitte. "Share of consumers considering social media sites important information sources on new products in the UK in 2012, by age*." Chart. April 30, 2013. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/270638/perceived-importance-of-social-media-sites-to-product-discovery-in-the-uk-by-age/
Deloitte. (2013). Share of consumers considering social media sites important information sources on new products in the UK in 2012, by age*. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/270638/perceived-importance-of-social-media-sites-to-product-discovery-in-the-uk-by-age/
Deloitte. "Share of Consumers Considering Social Media Sites Important Information Sources on New Products in The Uk in 2012, by Age*." Statista, Statista Inc., 30 Apr 2013, https://www.statista.com/statistics/270638/perceived-importance-of-social-media-sites-to-product-discovery-in-the-uk-by-age/
Deloitte, Share of consumers considering social media sites important information sources on new products in the UK in 2012, by age* Statista, https://www.statista.com/statistics/270638/perceived-importance-of-social-media-sites-to-product-discovery-in-the-uk-by-age/ (last visited June 28, 2022)
