Social media sites: perceived importance to product discovery in the UK 2012, by age
Share of consumers considering social media sites important information sources on new products in the UK in 2012, by age*
This statistic shows the share of UK consumers who reported agreeing that social media sites are important tools to learn about new products and services in 2012. More than half of consumers aged 14 to 17 (57 percent) reported agreeing.
Share of consumers considering social media sites important information sources on new products in the UK in 2012, by age*
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