The statistic presents data on advertising spending of Estée Lauder Companies in the United States from 2012 to 2017. In 2017, the company's spending amounted to 964 million U.S. dollars.
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Estée Lauder Companies: advertising spending in the U.S. 2012-2017
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Estée Lauder Companies' advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)
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The statistic presents data on advertising spending of Estée Lauder Companies in the United States from 2012 to 2017. In 2017, the company's spending amounted to 964 million U.S. dollars.
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The statistic presents data on advertising spending of Estée Lauder Companies in the United States from 2012 to 2017. In 2017, the company's spending amounted to 964 million U.S. dollars.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- 2012 to 2017
- Supplementary notes
- The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for the years 2012 and 2013 come from earlier AdAge publications.
More information
- Region
- United States
- Survey time period
- 2012 to 2017
- Supplementary notes
- The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for the years 2012 and 2013 come from earlier AdAge publications.
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Statistics on "Estée Lauder"
- Market overview
The most important statistics
- Annual growth of the global cosmetics market from 2004 to 2017*Growth rate of the global cosmetics market 2004-2017
- Breakdown of the cosmetic market worldwide from 2011 to 2017, by geographic zoneBreakdown of the cosmetic market worldwide 2011-2017, by geographic zone
- Breakdown of the cosmetic market worldwide from 2011 to 2017, by product categoryBreakdown of the cosmetic market worldwide 2011-2017, by product category
- Absolute sales value growth of premium and mass beauty products worldwide between 2016 and 2021, by region (in million U.S. dollars)Sales growth of premium and mass beauty products worldwide 2016-2021, by region
- Leading brands
The most important statistics
- Brand value of the leading 10 cosmetic brands worldwide in 2018 (in million U.S. dollars)Brand value of the leading 10 cosmetic brands worldwide 2018
- Revenue of the leading 20 beauty manufacturers worldwide in 2016 (in billion U.S. dollars)Revenue of the leading 20 beauty manufacturers worldwide 2016
- Sales value of the leading cosmetic companies worldwide in 2016 (in billion U.S. dollars)Sales of the leading cosmetic companies worldwide 2016
- Compound Annual Growth Rate (CAGR) of the leading cosmetic companies between 2015 to 2018*CAGR of the leading global cosmetic companies between 2015-2018
- EBITDA of the leading cosmetics companies worldwide from 2017 and 2020EBITDA of the leading cosmetics companies worldwide 2017-2020
- Key figures
The most important statistics
- Net sales of Estée Lauder worldwide from 2008 to 2018 (in billion U.S. dollars)Net sales of Estée Lauder worldwide 2008-2018
- Global revenue of Estée Lauder from 2013 to 2024 (in billion U.S. dollars)*Global revenue of Estée Lauder 2013-2024
- Net sales of Estée Lauder worldwide from 2010 to 2018, by region (in million U.S. dollars)Net sales of Estée Lauder worldwide 2010-2018, by region
- Estée Lauder's net sales share by region worldwide 2018Net sales share of Estée Lauder worldwide 2018, by region
- Net sales share of Estée Lauder worldwide in 2017, by distribution channelNet sales share of Estée Lauder worldwide 2017, by distribution channel
- Estée Lauder Companies' advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)Estée Lauder Companies: advertising spending in the U.S. 2012-2017
- Research and development (R&D) expenses of Estée Lauder worldwide from 2015 to 2018 (in million U.S. dollars)R&D expenditure of Estée Lauder worldwide 2015-2018
- Product sales
The most important statistics
- Net sales of Estée Lauder worldwide from 2010 to 2018, by product category (in million U.S. dollars)Net sales of Estée Lauder worldwide 2010-2018, by product category
- Net sales share of Estée Lauder worldwide from 2015 to 2018, by product categoryNet sales share of Estée Lauder worldwide 2015-2018, by product category
- Revenue share of Estée Lauder worldwide from 2013 to 2024, by product category*Revenue share of Estée Lauder worldwide 2013-2024, by product category
- Estée Lauder's share of the makeup products market worldwide from 2012 to 2024*Estée Lauder's share of the makeup products market worldwide 2012-2024
- Estée Lauder's share of the skin care products market worldwide from 2012 to 2024*Estée Lauder's share of the skin care products market worldwide 2012-2024
- Estée Lauder's share of the fragrance products market worldwide from 2012 to 2024*Estée Lauder's share of the fragrance products market worldwide 2012-2024
- Estée Lauder's share of the hair care products market worldwide from 2012 to 2024*Estée Lauder's share of the hair care products market worldwide 2012-2024
- Online presence
The most important statistics
- Leading beauty brands with the most followers on Facebook as of January 2019 (in millions)Facebook: number of followers of popular beauty brands 2019
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)Most-followed beauty brands on Twitter 2018
- Leading beauty brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed beauty brands 2017
- Leading beauty brands ranked by Instagram user engagement as of April 2016Instagram: most-engaged beauty brands 2016
- Most popular beauty brands mentioned by vloggers from January to September 2015Leading beauty brands 2015, by vlogger mentions
- Consumer behavior
The most important statistics
- Share of women familiar with selected make-up brands in the United States as of May 2017Awareness of make-up brands among women in the U.S. 2017
- Cosmetics brands viewed favorably among consumers in the United States as of October 2016Cosmetics brands favored by consumers in the U.S. in 2016
- Most frequently used make-up brands according to women in the United States as of May 2017Make-up brands used most frequently by women in the U.S. 2017
- Cosmetics brands purchased by consumers in the United States in the last 12 months as of October 2016Cosmetics brands purchased by women in the U.S. 2016
- Share of women in the United States that know or recognize the following luxury cosmetics brands as of May 2017The most well known luxury cosmetic brands among U.S. women 2017
- Share of women in the United States that believe the following cosmetics brands are providers of luxury goods as of May 2017Cosmetics brands which U.S. women think produce luxury goods 2017
- Share of women in the United States that think Estee Lauder is a provider of luxury goods as of May 2017Opinions of U.S. women on whether Estee Lauder produce luxury goods 2017
- Leading cosmetic brands amongst average-income U.S. teens in 2016Leading cosmetic brands amongst average-income U.S. teens 2016
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Statistics on the topic
Free statistics
- Annual growth of the global cosmetics market from 2004 to 2017*
- Compound Annual Growth Rate (CAGR) of the leading cosmetic companies between 2015 to 2018*
- Net sales of Estée Lauder worldwide from 2008 to 2018 (in billion U.S. dollars)
- Global revenue of Estée Lauder from 2013 to 2024 (in billion U.S. dollars)*
- Estée Lauder's net sales share by region worldwide 2018
- Net sales share of Estée Lauder worldwide in 2017, by distribution channel
- Revenue share of Estée Lauder worldwide from 2013 to 2024, by product category*
- Estée Lauder's share of the makeup products market worldwide from 2012 to 2024*
- Estée Lauder's share of the skin care products market worldwide from 2012 to 2024*
- Estée Lauder's share of the fragrance products market worldwide from 2012 to 2024*
- Estée Lauder's share of the hair care products market worldwide from 2012 to 2024*
- Leading beauty brands with the most followers on Facebook as of January 2019 (in millions)
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)
- Leading beauty brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading beauty brands ranked by Instagram user engagement as of April 2016
- Advertising spending in Lebanon in 2012 and 2013 (in million U.S. dollars)
- Leading African American advertising categories in the United States in 2013 (in million U.S. dollars)
Premium Statistics
- Breakdown of the cosmetic market worldwide from 2011 to 2017, by geographic zone
- Breakdown of the cosmetic market worldwide from 2011 to 2017, by product category
- Absolute sales value growth of premium and mass beauty products worldwide between 2016 and 2021, by region (in million U.S. dollars)
- Brand value of the leading 10 cosmetic brands worldwide in 2018 (in million U.S. dollars)
- Revenue of the leading 20 beauty manufacturers worldwide in 2016 (in billion U.S. dollars)
- Sales value of the leading cosmetic companies worldwide in 2016 (in billion U.S. dollars)
- EBITDA of the leading cosmetics companies worldwide from 2017 and 2020
- Net sales of Estée Lauder worldwide from 2010 to 2018, by region (in million U.S. dollars)
- Estée Lauder Companies' advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)
- Research and development (R&D) expenses of Estée Lauder worldwide from 2015 to 2018 (in million U.S. dollars)
- Net sales of Estée Lauder worldwide from 2010 to 2018, by product category (in million U.S. dollars)
- Net sales share of Estée Lauder worldwide from 2015 to 2018, by product category
- Most popular beauty brands mentioned by vloggers from January to September 2015
- Share of women familiar with selected make-up brands in the United States as of May 2017
- Cosmetics brands viewed favorably among consumers in the United States as of October 2016
- Most frequently used make-up brands according to women in the United States as of May 2017
- Cosmetics brands purchased by consumers in the United States in the last 12 months as of October 2016
- Share of women in the United States that know or recognize the following luxury cosmetics brands as of May 2017
- Share of women in the United States that believe the following cosmetics brands are providers of luxury goods as of May 2017
- Share of women in the United States that think Estee Lauder is a provider of luxury goods as of May 2017
- Leading cosmetic brands amongst average-income U.S. teens in 2016
- Leading cosmetic brands amongst upper-income U.S. teens in 2016
- Advertising spending of L'Oreal in Mexico from 2015 to 2017 (in million Mexican peso)
- Advertising spending of Revlon Inc. worldwide from 2014 to 2016 (in million U.S. dollars)
- Advertising spending of Nu Skin worldwide from 2014 to 2017 (in million U.S. dollars)
- Advertising spending of Lab Genomma in Mexico from 2014 to 2017 (in billion Mexican pesos)
- Advertising spending of L'Occitane en Provence worldwide from 2016 to 2018 (in million euros)
- Advertising costs incurred by Helen of Troy Limited fiscal years 2014 to 2018 (in million U.S. dollars)
- Advertising spending of e.l.f. Beauty, Inc. worldwide from 2014 to 2017 (in million U.S. dollars)
- Advertising spending of Unilever in Mexico from 2014 to 2017 (in million Mexican peso)
- Elizabeth Arden advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Product categories with the highest TV ad spending in the United Kingdom (UK) in 2013 (in million GBP)
- Growth of spending on cinema advertising in China as of the first half of 2013, by major industry
- Advertising spending of L'Oréal Paris in the United States from 2011 to 2017 (in million U.S. dollars)
- Annual sales growth of Estée Lauder worldwide in 2017, by segment
- Industry sectors ranked by advertising expenditure in Austria in 2017 (in million euros)
- Advertising spending in the miscellaneous industrial and commercial industry in the United States from 2010 to 2016 (in million U.S. dollars)
- General Motors of Canada magazine advertising spending in Canada from 2011 to 2013 (in million Canadian dollars)
- Advertising spending of selected food companies in the United States in 2015 (in million U.S. dollars)
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