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Tablet purchase reasons in Italy 2014

This statistic displays reasons consumers in Italy purchased new tablet device as of April 2014. The leading reason for purchase was "simply as a treat", at 19 percent of respondents, followed by "wanted a smaller or lighter product" at 19 percent.

Reasons for purchasing a tablet in Italy in 2014*

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Sources

In cooperation with
Ipsos
Release date

July 2014

Region

Italy

Survey time period

April 14 to 28, 2014

Number of respondents

174 respondents

Age group

18-64 years

Special properties

all adults who had purchased mentioned device in the last three months

Method of interview

Online panel

Supplementary notes

* This question was phrased by the source as follows: "When you or other members of your household purchased these products or devices, what were the reasons for purchase?"

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Statistics on "Tablets"

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