Tablet purchase reasons in Italy 2014

Reasons for purchasing a tablet in Italy in 2014*

by Statista Research Department, last edited Jul 18, 2014
Tablet purchase reasons in Italy 2014 This statistic displays reasons consumers in Italy purchased new tablet device as of April 2014. The leading reason for purchase was "simply as a treat", at 19 percent of respondents, followed by "wanted a smaller or lighter product" at 19 percent.
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Reasons for purchasing a tablet in Italy in 2014*

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