Tablet purchase reasons in Italy 2014

Reasons for purchasing a tablet in Italy in 2014*

Tablet purchase reasons in Italy 2014 This statistic displays reasons consumers in Italy purchased new tablet device as of April 2014. The leading reason for purchase was "simply as a treat", at 19 percent of respondents, followed by "wanted a smaller or lighter product" at 19 percent.
Show more

Reasons for purchasing a tablet in Italy in 2014*

Loading statistic...
Expand statistic
Share of respondents
Simply as a treat19%
Wanted smaller/lighter product19%
Wanted product enjoyable with family17%
Saw someone else owning it17%
Wanted specific new features16%
Bought as a gift16%
Wanted better performance15%
Needed additional product15%
Going on holiday14%
New product allowed for new gadgets13%
Bought for work12%
Wanted a more up date version12%
Wanted better looking version10%
An existing product had broken8%
Was prompted by advert online6%
Saw a celebrity owning it6%
Other6%
Triggered by major event in personal life5%
Due to moving home5%
None of the above4%
Was prompted by email received3%
Existing product was not working well3%
Don't know2%
Share of respondents
Simply as a treat19%
Wanted smaller/lighter product19%
Wanted product enjoyable with family17%
Saw someone else owning it17%
Wanted specific new features16%
Bought as a gift16%
Wanted better performance15%
Needed additional product15%
Going on holiday14%
New product allowed for new gadgets13%
Bought for work12%
Wanted a more up date version12%
Wanted better looking version10%
An existing product had broken8%
Was prompted by advert online6%
Saw a celebrity owning it6%
Other6%
Triggered by major event in personal life5%
Due to moving home5%
None of the above4%
Was prompted by email received3%
Existing product was not working well3%
Don't know2%
Download Settings Share
Download started
Please be patient - this may take a moment
This statistic displays reasons consumers in Italy purchased new tablet device as of April 2014. The leading reason for purchase was "simply as a treat", at 19 percent of respondents, followed by "wanted a smaller or lighter product" at 19 percent.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Tablets"
  • Market overview
The most important statistics
  • Vendor shipments
  • Vendor's market share
  • Operating systems
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.