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Influence marketing: U.S. consumer trust in online content 2015, by source

The statistic presents information on the share of consumers who trust online content in the United States as of September 2015, broken down by source. It was found that 54 percent of respondents said they trusted content from companies whose products they buy, as opposed to 29 percent who trusted content from companies whose products they don't buy.

Consumer trust in online content in the United States as of September 2015, by source

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Source

Release date

December 2015

Region

United States

Survey time period

September 12 to 29, 2015

Number of respondents

999 respondents

Age group

18 years and older

Special properties

respondents who use at least one digital device; top 2 box

Method of interview

Online survey

Supplementary notes

Question: "Please indicate how much you trust the following types of content, ndependent of who originally created it."

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