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Influence marketing: U.S. consumer trust in online content 2015, by source
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Influence marketing: U.S. consumer trust in online content 2015, by source
Consumer trust in online content in the United States as of September 2015, by source
by Statista Research Department,
last edited
Dec 14, 2015
The statistic presents information on the share of consumers who trust online content in the United States as of September 2015, broken down by source. It was found that 54 percent of respondents said they trusted content from companies whose products they buy, as opposed to 29 percent who trusted content from companies whose products they don't buy.
Consumer trust in online content in the United States as of September 2015, by source
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Description
Source
More information
by Statista Research Department,
last edited
Dec 14, 2015
The statistic presents information on the share of consumers who trust online content in the United States as of September 2015, broken down by source. It was found that 54 percent of respondents said they trusted content from companies whose products they buy, as opposed to 29 percent who trusted content from companies whose products they don't buy.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2015
- Region
- United States
- Survey time period
- September 12 to 29, 2015
- Number of respondents
- 999 respondents
- Age group
- 18 years and older
- Special properties
- respondents who use at least one digital device; top 2 box
- Method of interview
- Online survey
- Supplementary notes
- Question: "Please indicate how much you trust the following types of content, ndependent of who originally created it."
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2015
More information
- Region
- United States
- Survey time period
- September 12 to 29, 2015
- Number of respondents
- 999 respondents
- Age group
- 18 years and older
- Special properties
- respondents who use at least one digital device; top 2 box
- Method of interview
- Online survey
- Supplementary notes
- Question: "Please indicate how much you trust the following types of content, ndependent of who originally created it."
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Statistics
- U.S. consumers perception of online content authenticity 2015
- U.S. consumer content viewing experience importance 2015
- U.S. consumers opinions of companies' content campaigns 2015
- Most trusted sources for product information in the U.S. in 2016
- Influence marketing: U.S. website influence 2014, by type
- Influencer marketing budget allocation in the U.S. 2019
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- Survey on paid channels in order to promote content in Denmark 2017
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- B2B Content Marketing 2019
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- Amount of time it takes to create a post according to influencers worldwide as of March 2017
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- Challenges faced by content marketers in the United Kingdom (UK) from 2013 to 2015
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