The statistic presents information on the share of consumers who trust online content in the United States as of September 2015, broken down by source. It was found that 54 percent of respondents said they trusted content from companies whose products they buy, as opposed to 29 percent who trusted content from companies whose products they don't buy.
Consumer trust in online content in the United States as of September 2015, by source
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- U.S. consumers perception of online content authenticity 2015
- U.S. consumers opinions of companies' content campaigns 2015
- U.S. consumer content viewing experience importance 2015
- Most trusted sources for product information in the U.S. in 2016
- Influence marketing: U.S. website influence 2014, by type
- Most effective influence marketing tactics in the U.S. 2016
- Most engaging factors of their work according to influencers in the U.S. 2016
- Influencer marketing campaign average EMV 2016, by category
- Survey on the use of success measurement for content marketing in Denmark 2017
- Influence marketing: online influencers in the U.S. 2014, by industry
- Integration of SEO and content strategy in the UK in 2013
- Main criteria of fashion & beauty influencer selection worldwide 2018
- Fashion & beauty influencer tiers seen as most effective worldwide 2018
- Marketers' use of copywriting and content marketing services in the UK 2012-2013
- Tactics used by global fashion and beauty marketers to engage with influencers 2018
- People who paid for online content in Denmark 2016, by content type
- Share of online information consumer in Spain in 2016, by type
- Italy: municipalities using Web 2.0 tools in Veneto 2015, by type
Adobe. (December 14, 2015). Consumer trust in online content in the United States as of September 2015, by source [Graph]. In Statista. Retrieved April 11, 2021, from https://www.statista.com/statistics/427319/consumer-trust-in-online-content-by-source/
Adobe. "Consumer trust in online content in the United States as of September 2015, by source." Chart. December 14, 2015. Statista. Accessed April 11, 2021. https://www.statista.com/statistics/427319/consumer-trust-in-online-content-by-source/
Adobe. (2015). Consumer trust in online content in the United States as of September 2015, by source. Statista. Statista Inc.. Accessed: April 11, 2021. https://www.statista.com/statistics/427319/consumer-trust-in-online-content-by-source/
Adobe. "Consumer Trust in Online Content in The United States as of September 2015, by Source." Statista, Statista Inc., 14 Dec 2015, https://www.statista.com/statistics/427319/consumer-trust-in-online-content-by-source/
Adobe, Consumer trust in online content in the United States as of September 2015, by source Statista, https://www.statista.com/statistics/427319/consumer-trust-in-online-content-by-source/ (last visited April 11, 2021)