Planned and impulse online purchases among singles and couples in Denmark 2019

The majority of couples and singles in Denmark seemed to be shopping online with a plan, rather than impuslively in 2019. Those who performed impulsive purchases were one third of all respondents in the survey.

Distribution of planned and impulse online purchases among singles and couples without children in Denmark in 2019

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Sources

Release date

February 2020

Region

Denmark

Survey time period

2019

Age group

26-50 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Var det seneste køb på nettet planlagt på forhånd eller et impulskøb?"

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