This statistic shows the number of monthly active users of mobile adblocking browsers as of March 2016, by country. According to the source, there were 122 million monthly active users of mobile adblocking browsers in India in the measured period.
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Number of mobile adblocking browser users 2016, by country
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Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)
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This statistic shows the number of monthly active users of mobile adblocking browsers as of March 2016, by country. According to the source, there were 122 million monthly active users of mobile adblocking browsers in India in the measured period.
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Description
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More information
This statistic shows the number of monthly active users of mobile adblocking browsers as of March 2016, by country. According to the source, there were 122 million monthly active users of mobile adblocking browsers in India in the measured period.
Show more- Show sources information
- Show publisher information
- Release date
- May 2016
- Region
- Worldwide
- Survey time period
- March 2016
- Supplementary notes
- The source defines an adblocking browser as a mobile browser that blocks ads by default.
More information
- Region
- Worldwide
- Survey time period
- March 2016
- Supplementary notes
- The source defines an adblocking browser as a mobile browser that blocks ads by default.
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Statistics on "Ad blocking"
- Overview
The most important statistics
- Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)Global internet advertising revenue 2015-2020
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Adblocking penetration rate worldwide in 2016, by regionAdblocking: penetration rate worldwide 2016, by country
- Adblocking penetration rate in North America in 2016, by countryAdblocking: penetration rate in North America 2016, by country
- Leading adblockers used by consumers in the United States as of May 2017Leading adblockers used in the U.S. 2017
- Share of websites using ad blocker detection worldwide as of August 2017Share of websites using ad blocker detection worldwide 2017
- Monetary impact
The most important statistics
- Cost of ad blocking worldwide from 2013 to 2016 (in billion U.S dollars)Ad blocking cost worldwide 2013-2016
- Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses worldwide 2016-2017
- Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses in the U.S. 2016-2017
- Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)Ad blocking cost in the U.S. 2016-2020
- Mobile adblocking
The most important statistics
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region Mobile ad-blocking usage worldwide Q3 2017, by region
- Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)Number of mobile adblocking browser users 2016, by country
- Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016Mobile ad blocking rates 2016, by country
- Number of monthly active users of mobile adblocking browsers worldwide in 2015 and 2016 (in millions)Number of mobile adblocking browser users worldwide 2016
- Distribution of smartphone users in the United States as of June 2016, by ad blocker usageSmartphone owners in the U.S. 2016, by ad blocker usage
- Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?Interest in mobile ad blocking worldwide 2016, by age
- Leading iOS ad blockers used in the United States as of the 2nd quarter 2018Leading iOS ad blockers used in the U.S. 2018
- Leading Android ad blockers used in the United States as of the 2nd quarter 2018Leading Android ad blockers used in the U.S. 2018
- User metrics
The most important statistics
- Number of active desktop adblock plugin users worldwide from January 2010 to December 2016 (in millions)Adblocking: global desktop user number 2010-2016
- Share of ad blocker users worldwide in September 2016, by ageAd blocker users worldwide 2016, by age
- Ad blocking user penetration rate in the United States from 2014 to 2020Ad blocking penetration in the U.S. 2014-2020
- Number of ad blocking users in the United States from 2014 to 2017 (in millions)Number of ad blocking users in the U.S. 2014-2017
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age groupAdblocking penetration rate in the U.S. Q2 2018, by age group
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by genderAdblocking penetration rate in the U.S. Q2 2018, by gender
- User behavior
The most important statistics
- Awareness of ad blocking in the United States as of the 2nd quarter 2018Awareness of ad blocking in the U.S. 2018
- Number of ad blockers used according to adults in the United States as of September 2017Number of ad blockers used per person in the U.S. 2017
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017Leading ad avoidance measures used by U.S. adults in 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017Ad blocking reasons in the U.S. in 2017
- Types of advertising blocked according to smartphone adblock users in the United States as of May 2017Types of ads blocked by smartphone adblockers in the U.S. 2017
- Types of advertising blocked according to PC adblock users in the United States as of May 2017Types of ads blocked by PC adblockers in the U.S. 2017
- Types of advertising blocked according to tablet adblock users in the United States as of May 2017Types of ads blocked by tablet adblockers in the U.S. 2017
- Share of adblock users paying for adblocker programs in the United States as of May 2017Share of paying adblock users in the U.S. 2017
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Statistics
- Adblocker users' perception about advertising in Spain in 2015
- Sites blocked by adblocker users in Spain in 2015, by type
- Attitude to geographically relevant mobile ads in the United Kingdom (UK) 2013-2014
- Desktop adblocking penetration worldwide 2015-2016
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- Switching off ad blocker when requested in the United Kingdom (UK) 2016, by site type
- Switching off ad blocker if requested in the United Kingdom (UK) 2016, by age
- Adblocking: browsers used by adblock plug-ins users 2014
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- Reasons users would be less likely to use ad blockers in the United Kingdom (UK) 2016
- Downloading of ad blocking software in the United Kingdom (UK) 2016-2017
- Adblocking penetration rate in the United Kingdom 2015-2016, by device
- Mobile ad conversion rate in the UK 2014, by secondary action taking
- Detected use of ad blockers in Sweden 2018, by device
- Reasons for whitelisting websites from ad blocking in Finland 2018
- Smartphone in-app advertising click-through rate 2014
- Ad blocking rates in European countries 2015
Studies
- Global Mobile Advertising Revenue 2016
- Digital advertising in the United Kingdom (UK)
- Mobile marketing in the U.S.
- BRICS advertising
- Global Mobile Advertising Revenue 2015
- The state of the blocked web
- Marketer Perceptions of Mobile Advertising 2015
- Europe AdEx Benchmark 2017
- Ad blocking
- Mobile advertising: what do consumers want?
- Q4 2017 Quarterly Mobile Index
- The State of Mobile Advertising
- Marketer Perceptions of Mobile Advertising 2013
- The State of Mobile Ad Fraud 2016
- Advertising market in the U.S.
Statistics on the topic
Free statistics
- Share of websites using ad blocker detection worldwide as of August 2017
- Distribution of smartphone users in the United States as of June 2016, by ad blocker usage
Premium Statistics
- Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Adblocking penetration rate worldwide in 2016, by region
- Adblocking penetration rate in North America in 2016, by country
- Leading adblockers used by consumers in the United States as of May 2017
- Share of marketing professionals who are concerned about the rising use of ad blocking software worldwide from 2016 to 2017
- Cost of ad blocking worldwide from 2013 to 2016 (in billion U.S dollars)
- Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)
- Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)
- Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region
- Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)
- Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016
- Number of monthly active users of mobile adblocking browsers worldwide in 2015 and 2016 (in millions)
- Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?
- Leading iOS ad blockers used in the United States as of the 2nd quarter 2018
- Leading Android ad blockers used in the United States as of the 2nd quarter 2018
- Number of active desktop adblock plugin users worldwide from January 2010 to December 2016 (in millions)
- Share of ad blocker users worldwide in September 2016, by age
- Ad blocking user penetration rate in the United States from 2014 to 2020
- Number of ad blocking users in the United States from 2014 to 2017 (in millions)
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age group
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by gender
- Awareness of ad blocking in the United States as of the 2nd quarter 2018
- Number of ad blockers used according to adults in the United States as of September 2017
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017
- Types of advertising blocked according to smartphone adblock users in the United States as of May 2017
- Types of advertising blocked according to PC adblock users in the United States as of May 2017
- Types of advertising blocked according to tablet adblock users in the United States as of May 2017
- Share of adblock users paying for adblocker programs in the United States as of May 2017
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017
- Adblocker users' opinion on advertising in Spain in 2015
- Websites blocked by adblocker users in Spain in 2015, by page type
- When it comes to ads on your mobile device, do you like ads that are geographically relevant to you?*
- Desktop adblocking penetration rate worldwide in 1st quarter 2015 and 3rd quarter 2016
- When it comes to a mobile ad on your smartphone, which of the following would most likely motivate you to take action?*
- Sources used by Spanish internet users to get information about adblockers in Spain in 2015
- Share of users that would switch off ad blocker if requested by a site to access content in the United Kingdom (UK) in February 2016, by type of website and age
- Share of users that would switch off ad blocker if requested by a site to access content in the United Kingdom (UK) in February 2016, by age
- Distribution of adblocking plug-in users worldwide in 2nd quarter 2014, by browser used
- Share of respondents that had downloaded ad blocking software before in the United Kingdom (UK) as of February 2017, by demographic
- The last time you accessed information about a product on your mobile device, what were you looking to accomplish?*
- Reasons users reported they would be less likely to block advertisements online in the United Kingdom (UK) in February 2016
- Have you ever downloaded ad blocking software?*
- Adblocking penetration rate in the United Kingdom (UK) in June 2015 and February 2016, by device
- After seeing an ad on your mobile device, did you complete a purchase either in store, by phone, or online?*
- Share of detected users of ad blockers in Sweden in 2018, by device
- Reasons for whitelisting selected websites from ad blocking in Finland in 2018
- Percentage of smartphone users who click on in-app advertisements as of March 2014
- Ad blocking usage penetration rates in European countries in June 2015
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