This statistic displays the results of a survey on the most important reasons for investing in programmatic advertising among publishers in Southern Europe in 2016. That year, 60 percent of Southern European respondents stated that a key driver for investing in programmatic was client demand.
Most important reasons to invest in programmatic advertising in Southern Europe in 2016*
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (October 13, 2016). Most important reasons to invest in programmatic advertising in Southern Europe in 2016* [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/679608/programmatic-key-investment-drivers-in-southern-europe/
IAB Europe. "Most important reasons to invest in programmatic advertising in Southern Europe in 2016*." Chart. October 13, 2016. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/679608/programmatic-key-investment-drivers-in-southern-europe/
IAB Europe. (2016). Most important reasons to invest in programmatic advertising in Southern Europe in 2016*. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/679608/programmatic-key-investment-drivers-in-southern-europe/
IAB Europe. "Most Important Reasons to Invest in Programmatic Advertising in Southern Europe in 2016*." Statista, Statista Inc., 13 Oct 2016, https://www.statista.com/statistics/679608/programmatic-key-investment-drivers-in-southern-europe/
IAB Europe, Most important reasons to invest in programmatic advertising in Southern Europe in 2016* Statista, https://www.statista.com/statistics/679608/programmatic-key-investment-drivers-in-southern-europe/ (last visited September 20, 2024)
Most important reasons to invest in programmatic advertising in Southern Europe in 2016* [Graph], IAB Europe, October 13, 2016. [Online]. Available: https://www.statista.com/statistics/679608/programmatic-key-investment-drivers-in-southern-europe/
