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Most important reasons to invest in programmatic advertising in Southern Europe in 2016*
Key reasons to invest in programmatic advertising in Southern Europe 2016
This statistic displays the results of a survey on the most important reasons for investing in programmatic advertising among publishers in Southern Europe in 2016. That year, 60 percent of Southern European respondents stated that a key driver for investing in programmatic was client demand.
Most important reasons to invest in programmatic advertising in Southern Europe in 2016*
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Source

Release date

October 2016

Region

Europe

Survey time period

October 2016

Number of respondents

839 respondents

Special properties

agencies and publishers

Supplementary notes

* Refers to Spain, Italy, Portugal and Greece

Key reasons to invest in programmatic advertising in Southern Europe 2016
This statistic displays the results of a survey on the most important reasons for investing in programmatic advertising among publishers in Southern Europe in 2016. That year, 60 percent of Southern European respondents stated that a key driver for investing in programmatic was client demand.
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