Internet users overwhelmed with holiday marketing communication in Canada 2016, age

This statistic presents the share of internet users in Canada who feel overwhelmed with retail marketing communication during the holiday season as of October 2016, by generation. During the survey period, 55 percent of Millennials stated that they agreed with this statement.

Share of internet users who feel overwhelmed with retail marketing communication during the holiday season in Canada as of October 2016, by generation

Millennials (18-34)Generation X (35-54)Baby Boomers (55+)
Strongly/somewhat agree55%60%55%
Strongly/somewhat disagree45%40%45%
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Sources

Release date

November 2016

Region

Canada

Survey time period

October 21 to 25, 2016

Number of respondents

2,019 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original sentence: I feel overwhelmed with retail marketing communications (e.g., emails, texts, catalogs) during the holiday season.

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