Newspaper reach development in Switzerland 2002-2012

This statistic shows the development of newspaper reach in Switzerland from 2002 to 2012. In 2012, the net reach of Swiss daily, weekly and Sunday press amounted to 89.3 percent, a slight decrease compared to the previous year with 90.2 percent. During the selected time period newspaper reach percentages fluctuated slightly, between 89 and 92 percent, but on average it still remained high among the Swiss newspaper reading public, thus countering general negative predictions from media specialists and analysts about the state and development of print media, its circulation figures, popularity and sales in the age of the onset of digital media across the world. With the newspaper reach in Switzerland during this period of evaluation shown to consistently be within close range of the 100 percent mark, it is obvious that the newspaper remained influential and respected as a medium among Swiss media consumers. The Swiss newspaper market includes newspapers published in several languages, according to the official languages spoken in the country's four regions: German, French, Italian and Romansh.

Development of newspaper reach in Switzerland from 2002 to 2012

Net reach
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Release date

September 2012



Survey time period

2002 to 2012

Special properties

394 newspaper and magazine titles; daily, weekly and Sunday press; from 2006 MACH Basic 2 in each case

Supplementary notes

Figures were partly derived from earlier publications.

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