Average cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)

U.S. Google AdWords CPC 2018, by industry The timeline shows the average cost-per-click in U.S. Google AdWords between August 2017 and January 2018, broken down by industry. The average CPC for legal AdWords on Google Display Network amounted to 0.72 U.S. dollars in the measured period, whereas the same keywords on search cost 6.75 U.S. dollars per click. In 2016, Google AdWords had the best return on investment in marketing services sector, followed by financial and business services. In 2017, Google sites generated 77.79 billion U.S. dollars selling ads.
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SearchGoogle Display Network (GDN)
Advocacy1.430.62
Auto2.460.58
B2B3.330.79
Consumer Services6.40.81
Dating & Personals2.781.49
E-commerce1.160.45
Education2.40.47
Employment Services2.040.78
Finance & Insurance3.440.86
Health & Medical2.620.63
Home Goods2.940.6
Industrial Services2.560.54
Legal6.750.72
Real Estate2.370.75
Technology3.80.51
Travel & Hospitality1.530.44
SearchGoogle Display Network (GDN)
Advocacy1.430.62
Auto2.460.58
B2B3.330.79
Consumer Services6.40.81
Dating & Personals2.781.49
E-commerce1.160.45
Education2.40.47
Employment Services2.040.78
Finance & Insurance3.440.86
Health & Medical2.620.63
Home Goods2.940.6
Industrial Services2.560.54
Legal6.750.72
Real Estate2.370.75
Technology3.80.51
Travel & Hospitality1.530.44
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Description Source More information
The timeline shows the average cost-per-click in U.S. Google AdWords between August 2017 and January 2018, broken down by industry. The average CPC for legal AdWords on Google Display Network amounted to 0.72 U.S. dollars in the measured period, whereas the same keywords on search cost 6.75 U.S. dollars per click. In 2016, Google AdWords had the best return on investment in marketing services sector, followed by financial and business services. In 2017, Google sites generated 77.79 billion U.S. dollars selling ads.
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Release date
June 2018
Region
United States
Survey time period
August 2017 to January 2018
Supplementary notes
Data based on a sample of 14,197 US-based WordStream client accounts in all verticals (representing over $200 million in aggregate AdWords spend) who were advertising on Google AdWords’ Search and Display networks between August 2017 and January 2018. Each industry includes at minimum 30 unique active clients.

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