Average cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)

U.S. Google AdWords CPC 2018, by industry The timeline shows the average cost-per-click in U.S. Google AdWords between August 2017 and January 2018, broken down by industry. The average CPC for legal AdWords on Google Display Network amounted to 0.72 U.S. dollars in the measured period, whereas the same keywords on search cost 6.75 U.S. dollars per click. In 2016, Google AdWords had the best return on investment in marketing services sector, followed by financial and business services. In 2017, Google sites generated 77.79 billion U.S. dollars selling ads.
Show more
SearchGoogle Display Network (GDN)
Advocacy1.430.62
Auto2.460.58
B2B3.330.79
Consumer Services6.40.81
Dating & Personals2.781.49
E-commerce1.160.45
Education2.40.47
Employment Services2.040.78
Finance & Insurance3.440.86
Health & Medical2.620.63
Home Goods2.940.6
Industrial Services2.560.54
Legal6.750.72
Real Estate2.370.75
Technology3.80.51
Travel & Hospitality1.530.44
SearchGoogle Display Network (GDN)
Advocacy1.430.62
Auto2.460.58
B2B3.330.79
Consumer Services6.40.81
Dating & Personals2.781.49
E-commerce1.160.45
Education2.40.47
Employment Services2.040.78
Finance & Insurance3.440.86
Health & Medical2.620.63
Home Goods2.940.6
Industrial Services2.560.54
Legal6.750.72
Real Estate2.370.75
Technology3.80.51
Travel & Hospitality1.530.44
Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
The timeline shows the average cost-per-click in U.S. Google AdWords between August 2017 and January 2018, broken down by industry. The average CPC for legal AdWords on Google Display Network amounted to 0.72 U.S. dollars in the measured period, whereas the same keywords on search cost 6.75 U.S. dollars per click. In 2016, Google AdWords had the best return on investment in marketing services sector, followed by financial and business services. In 2017, Google sites generated 77.79 billion U.S. dollars selling ads.
Show more
Release date
June 2018
Region
United States
Survey time period
August 2017 to January 2018
Supplementary notes
Data based on a sample of 14,197 US-based WordStream client accounts in all verticals (representing over $200 million in aggregate AdWords spend) who were advertising on Google AdWords’ Search and Display networks between August 2017 and January 2018. Each industry includes at minimum 30 unique active clients.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom

Related Studies: Available to Download in PDF or PPTX Format

Online advertising metrics
Online advertising metrics

All Information
in one Presentation

Online advertising metrics

Everything On "Online advertising metrics" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Online advertising metrics"

  • Overview
  • Facebook
  • Twitter
  • Google
  • E-mail
  • Influencer marketing
  • YouTube
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News