Try our corporate solution for free!
(212) 419-8286

U.S. Google AdWords CPC 2018, by industry

As of early 2018, the average CPC for legal AdWords on Google Display Network amounted to 0.72 U.S. dollars, whereas the same keywords on search cost 6.75 U.S. dollars per click, becoming the most expensive keyword on Google Search Network in the measured period. In comparison, the second spot belonged to finance & insurance keyword which cost half as much.

How much does Google make on advertising?

Google search advertising is the largest source of revenue for the company as it accounts for roughly 70 percent of total profits. In 2018, Google generated more than 96 billion U.S. dollars through its search properties. In the same period, Google network properties, including AdMob, AdSense and AdManager generated close to 20 billion U.S dollars, bringing in total ad revenues of 116 billion in 2018. It makes for quite an impressive result taking into account that the entire Google segment of Alphabet brought in slightly over 136 billion dollars in total revenue that year.

Average cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018

You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2018


United States

Survey time period

August 2017 to January 2018

Supplementary notes

Data based on a sample of 14,197 US-based WordStream client accounts in all verticals (representing over $200 million in aggregate AdWords spend) who were advertising on Google AdWords’ Search and Display networks between August 2017 and January 2018. Each industry includes at minimum 30 unique active clients.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Online advertising metrics"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.