Everyone wants a taste of Japan
Japan
According to reports by the Ministry of Land, Infrastructure, Transport and Tourism (MLIT), international guests spent nearly 4.5 trillion Japanese yen while visiting Japan last year, with the hotel and the retail industry together making up more than 60 percent of total visitors’ spending. Cosmetics maker Shiseido and discount retailer Don Quijote in particular, have benefitted significantly from tourist spending, recording rising share prices. The travel boom not only fuels the economies of the main tourist destinations, such as Tokyo, Kyoto and Osaka, but also spreads benefits to rural areas, simply because the cities start to reach their limits in terms of capacity.
To further grow inbound tourism, the government is planning to build more hotels, as well as taking efforts to attract more western tourists by launching a multilingual promotional campaign. It is aimed at introducing tourism attractions to travelers and raising their awareness of the lesser-known activities and destinations in the country.

Description
Number of international visitors to Japan and visitor spending from 2011 to 2017.