Every time an online service is raising its prices, consumers rightfully ask themselves if they actually need that subscription. In the case of Netflix
, most Americans’ answer to that question is: Yes. The online streaming platform announced that it will be charging a monthly rate of US$15.99 starting this month instead of their previous price of US$13.99.A poll by industry news site Streaming Observer
found that 71 percent of subscribers in the U.S. still wanted to keep their Netflix subscription with 10 percent of those saying they wanted to downgrade some aspect of their account or accounts. Three percent said they wanted to “definitely” cancel their subscription and 24 percent answered that they “might” do so.
Streaming Observer notes that even though a larger share of subscribers has said after other price hikes that they wanted to desert the service, only three to four percent have ended up doing so in the past. In the end, Netflix and other streaming platforms are still cheaper than a cable subscription.
When it comes to offering a cheaper service in exchange for playing ads on Netflix, 35 percent of subscribers said that they’d rather pay full price. 29 percent thought a 50 percent discount would be fair.