As the worldwide smartphone market continues to mature, market research firm IDC
expects worldwide shipment growth to slow down significantly over the next few years. For 2014, IDC expects 19.3% growth over 2013 and further predicts that growth will drop to single-digits by 2017.
As for the composition of the market, little changes are expected: Android
is expected to retain its position as the dominant operating system, while Apple's iOS is tipped to stabilize its market share around 15%. While Android is especially popular in the low-cost segment, Apple's smartphones still have the highest ASP by far. IDC expects an ASP of $649 for iPhones
this year as opposed to $247 for Android devices.