More than once in the past few years have we heard that young people are losing interest in Facebook. That Snapchat, Instagram and others have long surpassed the social networking behemoth in terms of their appeal to the young tech crowd, and that teenagers are leaving Facebook in droves. However, there is little evidence of the alleged teen exodus.
According to data published by Edison Research and Triton Digital
, Facebook is still the most commonly used social networking service among young Americans, with 74% of those aged 12 to 24 logging in at least occasionally. Instagram and Snapchat also enjoy wide popularity, while WhatsApp, even though hugely popular in Europe and parts of Asia, doesn’t hit the right note with America’s youth.
It needs to be noted that the data at hand doesn’t say anything about the frequency of use. However, it does make pretty clear that even if young Americans consider other social platforms more hip, they are not yet ready to abandon Facebook altogether.