The Smartphone Platform War Is Over
While the global smartphone market is as competitive as ever in terms of manufacturers fighting for the consumers’ love (and money), the long-raging platform war appears to be over. According to a recent report by Gartner, Android and iOS now account for more than 99 percent of global smartphone sales, rendering every other platform irrelevant.
As the chart below illustrates that hasn’t always been the case. Back in 2010, Android and iOS devices accounted for less than 40 percent of global smartphone sales. Back then, devices running Nokia’s Symbian and BlackBerry accounted for a significant portion of smartphone sales and Microsoft’s market share stood at 4.2 percent.
While Symbian is long extinct and BlackBerry has started transitioning to Android devices, Microsoft has not yet given up on Windows 10 Mobile as a platform aimed at professional users. Whether Windows, or any other platform for that matter, stands a chance against the dominance of Android and iOS at this point seems highly doubtful though.
- Share of smartphone operating systems sales in Great Britain 2014-2016Share of smartphone operating systems sales in Great Britain 2014-2016
- Market share of smartphone operating systems in Germany 2011-2015Market share of smartphone operating systems in Germany 2011-2015
- Smartphone operating systems used by Flemish individuals in Belgium 2014-2016Smartphone operating systems used by Flemish individuals in Belgium 2014-2016
- Global smartphone shipments forecast 2010-2021Global smartphone shipments forecast 2010-2021
- Global smartphone sales to end users 2007-2016Global smartphone sales to end users 2007-2016
- Global smartphone sales by OS 2009-2016Global smartphone sales by OS 2009-2016
- Smartphone sales revenue worldwide 2013-2016Smartphone sales revenue worldwide 2013-2016
- Global smartphone sales value by region 2013-2016Global smartphone sales value by region 2013-2016
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