The Platform War Is Over and Android Won

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While more smartphone vendors than ever compete for the affection (and the money) of potential smartphone buyers around the world, the long-raging platform war appears to be over. According to a new forecast from the International Data Corporation, the positions of Android and iOS on top of the smartphone food chain are all but cemented as other platforms fail to make a breakthrough.

With more than 80 percent market share, Android-based devices are expected to dominate worldwide smartphone shipments until 2019 and beyond. Apple’s iOS is the only other platform strong enough to hold its own against Android’s numerical superiority as many companies and app developers continue to follow an iOS-first strategy.

All other platforms, most prominently Windows Phone, are stuck in a vicious circle: the longer they play third fiddle behind Android and iOS, the more app developers will abandon their platforms, which in turn further weakens their appeal to prospective smartphone buyers.



Infographic: The Platform War Is Over and Android Won | Statista
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