Apple is about to hold its biggest event of the year and unveil one of its most important products ever: the iPhone X. Leaks over the weekend suggest that the new handset is going to be the biggest upgrade since the original iPhone's launch 10 years ago. The most notable change will more than likely involve a completely new all-screen design and the elimination of the home-button on the front.
iPhones have always been expensive, proving vitally important to Apple and accounting for the lion's share of the company's revenue. Still, the iPhone X is expected to come with a hefty $1,000 price tag, making it the most expensive iPhone ever. iPhone revenue as a percentage of Apple's total revenue reached its peak in 2015 at 69 percent before falling to 55 percent in the third quarter of this year. It will be interesting to see how the steep price of the new device influences Apple's revenue stream in the months ahead.