In the first six months of Apple's fiscal year 2019 (ending September 28), the company formerly known as Apple Computer generated $12.9 billion in revenue selling what it was originally named after: computers. And while that makes Apple’s Mac business
of 2019 roughly four times as large as it was at the turn of the century, selling laptops and desktop computers has never been less important to the company’s overall success as it currently is. Mac sales may have quadrupled over the past two decades, but Apple’s total sales increased more than 30-fold over the same period.
While the release of the first iMac in 1998 marked the beginning of Steve Jobs’ second stint at Apple
and the company's return to form, the Mac line has done little more than lay the groundwork for what makes Apple the most valuable company in the world two decades later. As the following chart illustrates, Mac computers gradually lost relevance to Apple as the company introduced one blockbuster product after the other (think iPod, iPhone and iPad) in the first decade of the 21st century. In the first half of 2019, Mac sales accounted for just 9.1 percent of Apple’s total revenue, down from 86 percent in 2000.