In Sweden, Generation Z is more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z is also less annoyed when they receive online ads based on their search history. This is according to the Statista Consumer Insights Global survey 2023.
Attitudes to online advertising by Gen Z in Sweden in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (May 16, 2023). Attitudes to online advertising by Gen Z in Sweden in 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/forecasts/1384784/gen-z-attitudes-to-online-advertising-sweden
Statista. "Attitudes to online advertising by Gen Z in Sweden in 2023." Chart. May 16, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/forecasts/1384784/gen-z-attitudes-to-online-advertising-sweden
Statista. (2023). Attitudes to online advertising by Gen Z in Sweden in 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/forecasts/1384784/gen-z-attitudes-to-online-advertising-sweden
Statista. "Attitudes to Online Advertising by Gen Z in Sweden in 2023." Statista, Statista Inc., 16 May 2023, https://www.statista.com/forecasts/1384784/gen-z-attitudes-to-online-advertising-sweden
Statista, Attitudes to online advertising by Gen Z in Sweden in 2023 Statista, https://www.statista.com/forecasts/1384784/gen-z-attitudes-to-online-advertising-sweden (last visited October 31, 2024)
Attitudes to online advertising by Gen Z in Sweden in 2023 [Graph], Statista, May 16, 2023. [Online]. Available: https://www.statista.com/forecasts/1384784/gen-z-attitudes-to-online-advertising-sweden